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Cut Flower Packaging Market : Comprehensive study explores Huge Growth in Future
Cut Flower Packaging
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Market Dynamics
Growth of cut flower market is driven by increasing sales through online platforms and increasing shelf life of cut flowers by modified atmospheric packaging. For instance, as per the World Bank data, in 2015, 42.96% of the global population had access to internet, which increased to 48.57% by 2017. Moreover, increasing number of online brands such as ProFlowers, Teleflora, Euroflorists, UrbanStems, and other similar online flower vendors that offer products are expected to drive growth of the cut flower packaging market over the forecast period.
Increasing demand for cut flower during festive season and wedding events are factors driving the market growth of cut flower packaging over the forecast period. For instance, according to the Eurostat, in 2014, the import of cut flowers and cut foliage by EU was US$ 1388 thousands, which increased to US$ 1468 thousands in 2016.
However, improper aeration and poor ventilation inside the package lead to high heat resulting in spoilage of flowers, and thus, is a major factor restraining the market growth. Moreover, stringent government regulations on the usage of plastic is another factor, hampering growth of the global cut flower packaging market. For instance, according to National Green Tribunal (NGT) India regulation from January 2017, which defines the ban on the use of non-biodegradable plastic bags (less than 50 microns) and a fine of US$ 70 on anyone who flouts the rule.
Asia Pacific is expected to witness highest growth rate over the forecast period, owing to increasing demand for cut flowers for decoration and events. According to the Agricultural and Processed Food Products Export Development Authority (APEDA), in India, production of cut flowers was around 484 thousand tons in 2015-16.
Key Market Players
Major players in operating in the global cut flower market include Smurfit Kappa Group, DS Smith plc, A-ROO Company LLC, Flamingo Holland Inc, Uflex Ltd., Atlas Packaging Ltd., Ernest Packaging Solutions, Inc, Flopak, Inc., Koen Pack USA, Inc, and Sirane Limited
Market Taxonomy
On the basis of material type, the cut flower packaging market is segmented into:
Plastic
Papers & Paperboards
Jute
Fabrics
Wood
On the basis of packaging type, the cut flower packaging market is segmented into:
Sleeves
Boxes & Cartons
Wrapping Sheets
Bags
Metal Stand
On the basis of distribution channel, the cut flower packaging market is segmented into:
Supermarket & Hypermarket
Online Stores
Florists
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