Press release
Grapefruit Market: Things to Focus on to Ensure Long-term Success
Grapefruit
A grapefruit is a citrus fruit with sour to semi-sweet taste. It is a citrus hybrid, which is a result of accidental hybrid between two citrus species, which include pomelo and sweet orange. The grapefruit comprises 92% water making it one of the fruits with highest water content. Moreover, consumption of this fruit keeps body hydrated. On the basis of variety, grapefruit market is further segmented into pink/red and white.
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Various health benefits associated with the consumption of grapefruit is expected to boost demand for grapefruit during the forecast period. Grapefruit is a rich source of nutrients such as vitamins, minerals, and antioxidants. Apart from nutritional content, intake of grapefruit has various health benefits such as it lowers the risk of kidney stone, type 2 diabetes, and improves blood pressure and lipid levels in the blood.
Key players are focusing on new product launches associated with grapefruit extracts, which is expected to fuel the market growth over the forecast period. These product launches are expected to help the vendors in expanding their product portfolio and thereby gain a larger customer base in the market. For instance, in September 2017, DrinkStar GmbH, a subsidiary of Symrise AG, launched grapefruit flavor in its lemonade brand, DIET. Furthermore, in October 2018, DrinkStar GmbH launched its new brand Fruit-Cola mix. The product is available in 14 flavors including grapefruit.
The increasing adoption of grapefruit for manufacturing nutraceuticals is expected to propel the global grapefruit market growth over the forecast period. Grapefruit is one of the important members of the Rutaceae family (citrus family). The grapefruit peel have high nutrient content and these peels are source of dietary fibers. In addition, doctors’ advice to maintain a threshold limit of fiber in diet for proper functioning of digestive system. Moreover, consumers are becoming health conscious and are inclining towards consumption of natural and healthy ingredients, which is expected to drive demand for grapefruit in the manufacture of nutraceuticals.
Competitive Section:
Company Names
Bontoux SAS
Citrus and Allied Essences Ltd.
doTERRA International, LLC
Eckes Granini Group
Hale Groves
Hyatt Fruit Company
IMG Citrus
Lionel Hitchen Limited
Mountain Rose Herbs
Symrise AG
Young Living Essential Oils
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