Press release
Over-the-top (OTT) market was valued over $110.1 billion in 2018 and is projected to generate a revenue of $438.5 billion by 2026, at a CAGR of 19.1%
Over-the-top (OTT) market
Check out How COVID-19 impact on the Global Over-The-Top (OTT) Market. Click here to Connect with Analyst @ https://www.researchdive.com/connect-to-analyst/310
Moreover, several government bodies are initiating various initiatives during the emergency period to support the businesses. For example, in recent times, the infocomm media development authority and enterprise of Singapore has announced digital support to SMEs. In this program government approved remote working solutions to resume the productivity activities in the SMEs. During this COVID-19 lockdown period, we are supporting the market players in understanding the impact of COVID-19 on the global over-the-top market.
Our report includes:
• Technological Impact
• Social Impact
• Investment Opportunity Analysis
• Pre- & Post-COVID Market Scenario
• Infrastructure Analysis
• Supply Side & Demand Side Impact
According to a new report published by Research Dive, the global over-the-top market is anticipated to generate a revenue of $438.5 billion by 2026, increasing at a CAGR of 19.1% in the forecast time 2019-2026. The global market has been classified into component, device type, revenue mode, content type, user type, end user and region. This report will offer complete insights of drivers, opportunities, restraints, segmental analysis and significant players of the market.
Factors impacting the growth of the market
According to this study, rapid growth in demand for live streaming channels along with continuously developments in OTT cloud based services are projected to boost the market growth. But, lack of data network infrastructure for OTT services is expected to hamper the market growth in the forecast years.
Download Sample Report of the Global Over-The-Top (OTT) Market @ https://www.researchdive.com/download-sample/310
Solutions segment accounted for dominant market share
Based on component, the global market is segmented into solution and services. Among these, solution segment accounted for significant market size in 2018, it was valued at $60.6 billion and is projected to continue its growth during the forecast years. The increasing importance of solution segment in digital content distributing, digital media and broadcast management are driving the market growth. Besides solution, the market for services will grow at a notable rate of 20.0% CAGR and is projected to generate a revenue of $210.5 billion till 2026.
Smartphones device type will be the most lucrative
Based on device type, global market is segmented into smartphones, smart TV’s, laptops, desktops & tablets, gaming consoles, set-top box and others. Among these, smartphones device type led the global over-the-top market share, which was about 28.0% and is projected to continue its dominance over the global market throughout the forecast years. Increasing the adoption of OTT services through smartphones owing to accessibility of higher speed data services are projected to drive the market growth in the forecast years.
Subscription revenue mode is anticipated to grow at notable rate
Based on revenue mode, the global market is classified into subscription, advertisement, hybrid and others. Among these, subscription revenue mode accounted for evident market share in the previous years and is projected to reach up to $254.4 billion in 2026. Growing trend for subscription video on demand (SVoD) including YouTube, Netflix, Hotstar and Hulu around the world is driving the subscription services, which will accelerate the market growth. Advertisement revenue mode will experience a significant growth and is projected to grow at a CAGR of 20.0% throughout the forecast time.
Video content type will be the most lucrative in the coming years
Based on content type, the OTT market is classified into video, audio/VoIP, games, communication and others. Among these, video content type accounted for evident revenue share in the previous years and is expected to continue its dominance in the global market during the estimated period. Extensive utilization of OTT services for online video streaming application is expected to propel the market growth in the forecast years. Besides video, communication content type will witness to grow at a highest CAGR of 19.9% and is projected to generate a revenue of $88.4 billion in 2026.
Personal user type will be the most profitable
Based on user type, the global market is categorized into personal and commercial. In both of these, commercial user type registered for majority of the over-the-top market size in 2018, which was valued at $68.3 billion and is projected to reach up to $252.2 billion by 2026. Along with, personal user type will witness to rise at a faster CAGR of 20.7% and is projected to account for $186.4 billion by the end of 2026. Increasing demand for OTT services to provide personalized experience is driving the market growth in the forecast years.
Get Access to Full Report @ https://www.researchdive.com/covid-19-insights/310/over-the-top-market
Media & entertainment end user will witness growth at significant rate
Based on end use, the global market is categorized into media & entertainment, education & training, health & fitness, IT & telecom, BFSI, government and other. Among these, media & entertainment end user generated for highest market size in 2018 and is projected to continue its growth at a faster CAGR of 19.5% throughout the forecast time. Increasing drift for digitalization of media and entertainment platforms is increasing adoption of OTT services, which will boost the market size in the forecast timeframe.
Over-the-top (OTT) market, regional outlook
North America region has dominated the global market share, which was over 35.0% and is projected to continue its dominance in the forecast years. This dominance is majorly attributed to well-developed broadband services along with availability of high speed mobile network services across the North America. Asia-Pacific region will witness to grow at a highest rate of 20.0% and is projected to generate ample growth prospects in the global market during the forecast timeframe. This growth is majorly owing to swift growth in the diffusion of internet services along with continuously rising number of Amazon prime, Hotstar and Netflix users across the Asia-Pacific region.
Over-the-top (OTT) market, significant players
Top 14 major key players in the Over The Top Market are -
1. LINE Corporation
2. Facebook
3. Kakapo Corp.
4. Hulu, LLC
5. Indieflix, Inc.
6. Amazon Web Services
7. VUDU, Inc.
8. Telestra
9. Tencent Holdings Ltd.
10. Apple Inc.
11. Netflix
12. Google LLC
13. Rakuten, Inc.
14. Microsoft Corporation
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Research Dive is a market research firm based in Pune, India. Maintaining the integrity and authenticity of the services, the firm provides the services that are solely based on its exclusive data model, compelled by the 360-degree research methodology, which guarantees comprehensive and accurate analysis. With unprecedented access to several paid data resources, team of expert researchers, and strict work ethic, the firm offers insights that are extremely precise and reliable. Scrutinizing relevant news releases, government publications, decades of trade data, and technical & white papers, Research dive deliver the required services to its clients well within the required timeframe. Its expertise is focused on examining niche markets, targeting its major driving factors, and spotting threatening hindrances. Complementarily, it also has a seamless collaboration with the major industry aficionado that further offers its research an edge.
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