Location-based services market 2020 | Major Giants: Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE

Uses of location-based services include store location, proximity-based marketing, emergency services, travel information, roadside assistance, mobile workforce management, and fraud prevention. The growing awareness of the advantages of LBS analytics among organizations has further boosted the market growth.

The location-based services market size was valued at $28.95 billion in 2019, and is projected to reach $183.81 billion by 2027, growing at a CAGR 26.3% from 2020 to 2027.

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North America dominated the location-based services market in 2019. This is attributed to presence of well-developed IT infrastructure in the region and high number of early adopters of emerging technology such as location analytics coupled with IoT devices. However, Asia-Pacific is projected to exhibit the highest CAGR during the forecast period, owing to the advent of digitalization and rise in number of smartphone users.

Some of the key market players profiled in the report include Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, and Qualcomm Inc. These players have adopted various development strategies such as product launch and product development to stay competitive in the market. This study includes location-based services market analysis, trends, and future estimations to determine the imminent investment pockets.

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Expanded scope of applications, rise in demand for location-based services, increase in demand for smartphones, and rapid spread of business analytics solutions fuel the growth of the global location-based services market. On the other hand, high cost of real-time based LBS and several operational challenges restrain the growth to some extent. Nevertheless, high-end technological advancements and newer applications requiring LBS solutions are expected to pave the way for a number of opportunities in the near future.

Based on technology, the assisted GPS segment garnered the highest share in 2018, holding nearly one-fifth of the total market. The same segment would also register the fastest CAGR of 28.4% till 2026.

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Based on component, the hardware segment accounted for more than two-fifths of the total market share in 2018 and is expected to rule the roost throughout the forecast period. At the same time, the services segment would cite the fastest CAGR of 29.0% during 2019–2026.

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