Press release
Global Webcasting Software Market Rising Trends and Technology Outlook 2021 to 2027
Webcasting
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The global webcasting software market is divided into six regions, such as North America, South America, Asia Pacific, Europe, the Middle East, and Africa.
Drivers:
Growing demand for video-on-demand (VOD) streaming and increasing penetration of mobile devices and the internet users is expected to propel growth of the global webcasting software market over the forecast period. For instance, according to the Internet and Mobile Association of India’s (IMAI’s) ‘Digital in India' report, India had around 504 million active Internet users at the end of November 2019.
Moreover, increasing demand for webcasting or transcoding to deliver videos to maximum end-users and technological advancements in the digital media industry are expected to drive the global webcasting software market growth.
Restraint:
Rising threat of video content security and privacy is expected to impede growth of the global webcasting software market. For instance, the users of Zoom Video Communications Inc. faced a number of issues regarding the security and privacy of the software, in March 2020.
Opportunities:
Growing preference for online streaming services is expected to offer significant growth opportunities for players in the market.
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Competitive Section:
Key players involved in the global webcasting software market are Digital Samba, West Corporation, GoToWebinar, You-niversity, MediaPlatform, INFORMA TECH, Uniplay, PeopleLink, Livestorm, OBS Project, Panopto, INXPO, Google, Facebook, ON24, Telestream, The Streaming Network, and Premiere Global Services.
In April 2020, Brightcove Inc. launched Brightcove Engage, a purpose-built mobile application developed for internal communications professionals to inform employees using the most powerful and effective means of communication ever created: mobile video.
In March 2020, NexTech AR Solutions (NexTech) signed a binding LOI to acquire work from home (WFH) virtual events webcasting live streaming software company Jolokia.
In October 2019, IBM Watson Media launched a new Video Streaming mobile application to enable enterprise users to broadcast one-to-many live-streamed videos.
In July 2019, Kaltura announced the launch of new advanced video analytics for its video platform to focus on new viewing, engagement, and creation dimensions with detailed dashboards with actionable insights on audience engagement.
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