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Online Video Platform Market - Global Opportunity Analysis and Industry Forecast, 2018-2025 | Online Video Platform industry size is projected to reach at $915 million by 2025, growing at a CAGR of 17.50%

03-08-2021 08:41 AM CET | IT, New Media & Software

Press release from: Allied Market Research

Online Video Platform Market - Global Opportunity Analysis

The rising popularity of online videos, with viewership steadily surpassing traditional video content platforms such as cable and satellite television. The increased penetration of advanced wireless telecom networks and easy internet access across developing regions is shifting mass users toward online video platform (OVP)

Asia-Pacific is expected to grow at a highest CAGR of 20.40%, owing to surge of internet connectivity due to decrease in data cost and rise in popularity of live content, especially sports events.

The global online video platform market in media & entertainment was pegged at $254 million in 2017 and is expected to reach $915 million by 2025, registering a CAGR of 17.5% during the period from 2018 to 2025.

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Rise in popularity of the online video among viewers, proliferation of mobile phones, and increased expenditure on online video advertisement are the major drivers of the global online video platform market in media & entertainment.

The report also includes an analysis of the major market players that are currently active in the market. The leading companies that are included in the report are Ooyala Inc., Akamai technologies, Panopto, Frame.io, Inc., YouTube, MediaMelon Inc., Kaltura Inc., Brightcove Inc., Limelight Networks Inc., and Comcast Technology Solutions. They have adopted various strategies such as mergers & acquisitions, collaborations, partnerships, and others to gain a strong position in the industry.

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The global online video platform market in media & entertainment is divided into type, application, end user, and geography. Based on type, the market is segmented into video analytics, video content delivery network, video content management, mobile video live streaming, and others. The video content delivery network segment held the largest market share, contributing about one-fifth of the total market in 2017. However, the live streaming segment is expected to manifest the fastest CAGR of 22.3% during the forecast period.

Based on application, the market is divided into video sharing, commercial video platform, and others. The video-sharing segment dominated the market in 2017, contributing more than half of the market. However, the commercial video platforms segment is projected to manifest the fastest CAGR of 19.3% during the study period.

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On the basis of end user, the market is segmented into individual, content creator, and brand & enterprises. The brands and enterprises segment held the largest share in 2017, contributing more than half of the total market. However, the individual segment is estimated to manifest the fastest CAGR of 20.4% during the forecast period. By geography, the market is divided into North America, LAMEA, Europe, and Asia-Pacific. The Asia-Pacific region is expected to manifest remarkable growth in the forecast period.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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