Hard Seltzer Market 2021 | Know the Latest COVID-19 Impact Analysis, Growth Opportunities, Strategies of Key Players and Forecast by 2027

Hard Seltzer Market by ABV Content(ABV Less Than 5% and ABV More Than 5%), Packaging (Metal Cans, Glass Bottles, and Plastic Bottles), and Distribution Channel (Off-trade and On-trade): Global Opportunity Analysis and Industry Forecast 2021–2027". As per the report, the global hard seltzer industry was pegged at $3.83 billion in 2019, and is expected to garner $10.92 billion by 2027, growing at a CAGR of 12.7% from 2021 to 2027.

COVID-19 scenario:
• Majority of the producers have suspended their product launches and assembling activities in developing countries from regions such as Asia-Pacific and LAMEA.
• Even after six months of the pandemic, many countries are practicing complete lockdown to curb the spread of coronavirus, which has created a challenge for hard seltzer manufacturers to expand their businesses in untapped regions.

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Increase in prevalence of AIDs/HIV and STIs, rise in the millennial population, and surge in influence of social media drive the growth of the global hard seltzer market. However, availability of substitute products hampers the market growth. On the contrary, untapped potential in developing countries is expected to create lucrative opportunities for the market players in the future.

On the basis of ABV content, the ABV less than 5% segment was valued at $2,092.7 million in 2019, and is projected to reach $ 5,622.2 million by 2027, registering a CAGR of 11.9 % from 2021 to 2027. This is majorly attributed to growing health concerns and increasing fad of flavored alcoholic beverages and ciders. Furthermore, casual or irregular alcohol drinkers are majorly attracted toward the hard seltzers, owing to low ABV content and increased consumption in family parties.

On the basis of packaging, the glass bottles segment was valued at $1,194.0 million in 2019, and is expected to reach $3,673.0 million by 2027, registering a CAGR of 13.8 % from 2021 to 2027. Glass bottles has gained significant popularity in the beverage industry and is expected sustain its popularity throughout the hard seltzer market forecast period. Glass container is popular in alcohol beverage industry, owing to the aesthetic appearance and transparent nature, which allows the manufacturer to showcase the premium quality of the product inside. Furthermore, glass is 100% recyclable without the loss of quality and sturdiness. The majority of utilized glass bottles are used for the production of new glass bottles.

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On the basis of distribution channel, the on-trade segment is estimated to reach $4,371.8 million by 2027, at a CAGR of 13.2%. The on-trade segment includes outlets like bars, restaurants, coffee shops, clubs, pubs, and hotels. Growth in the tourism & hospitality industry and young population is likely to surge the demand for hard seltzer through on-trade channels. People majorly prefer to have alcoholic beverages in hotels, restaurants, bars, and pubs, owing to privacy, hospitality, and premium services, which further adds to the growth of the on-trade hard seltzer market.

Major market players
• Truly
• Barefoot Cellars
• White claw
• Bon & Viv
• Future Proof Brands LLC
• Nude
• Ficks& Co.
• Lift Bridge Brewing Co.
• Kona Brewing Co.
• Bud Light Seltzer

Region wise, North America dominated the Hard Seltzer market in 2019, and is projected to sustain its dominance during the forecast period. North America hard seltzer market is driven by increase in young‐adult demographic and rise in consumer demand for premium/super premium alcoholic beverages. Furthermore, the leading alcoholic beverage manufacturers are investing in the product market and coming up with hard seltzer under their well-known alcohol brand, which is likely to get major popularity in short period of time, which in turn, boost the demand for hard seltzer during the forecast period.

Browse In-depth Market Research Report (178 pages) on Hard Seltzer market: https://www.alliedmarketresearch.com/hard-seltzer-market-A06785

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