Personal Branding for Success - Jeremy McGilvrey
Think about it. Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you? The first impression a potential customer receives is from you. Make it a good one.
How can you accomplish this?
One: Become an expert source
Two: Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility
Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable
Four: Develop an 'elevator speech." Within the time that it takes an elevator to travel one floor - about 60-seconds - be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides
Five: Build your Rolodex. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends
Six: Balance your individual style with clothing that will appeal to those you are trying to impress
Seven: Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes
Eight: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about
Your personal brand is one of your greatest business assets. Put as much time and effort into it as you do in branding your product. In the end, if you can't sell yourself, you'll find it nearly impossible to sell your product.
JM Digital Marketing
Address: 17803 La Cantera Terrace #8318
San Antonio, TX 78256
Jeremy McGilvrey is a digital marketing agency who specializes in landing page architecture, sales funnel design and email marketing strategy.
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