Global Granola Bar Market || Atkins Nutritionals, General Mills, Inc., PepsiCo, Inc., Noble Foods, Hearthside Food Solutions LLC, Sunny Crunch Foods ltd.

Granola is snack categorized food, could be consumed in the form of breakfast food as well. It is mainly consisted of rolled oats, nuts, honey, or other sources of sweeteners such as brown sugar, and sometimes rice which are puffed. It is usually baked until it is crisp, toasted and turns golden brown. Granola's oats deliver striking numbers in fiber and iron, while nuts and seeds add heart-healthy unsaturated fats and some protein. As granola bars comprise nutrients like proteins and fiber, the rise in health consciousness among the consumers supports the growth of this market.

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Being gluten free, it is witnessing a surge in demand globally. Increasing health consciousness and rising awareness about various diseases and digestive problems are triggering the target market growth for granola bars globally. Marketing communication using various modes of advertisement such as newspapers, magazines, and social media among others to promote granola bars serves as the some among the major drivers for the target market. Such channels play an active role in creating awareness about granola bars regarding their benefits.

Additionally, several players are also promoting granola bars with regards to the new flavors and the ingredients that are used in granola bars that will have a positive effect on the consumers. However, product substitutes throw major threat to the global market. Health concerns, related to sugar content in granola bars and related conditions such as obesity, pose a threat to the target market leading to downfall in the target market values. Granola bars are predominantly consumed as on-the-go snacks by the working population to save time, by athletes to gain optimum energy for training, and by granola bar lovers. Keeping all these in list, the companies manufacturing granola bar, has a trend of providing varieties of options to choose from.

Global granola bar market has been segmented on the basis of type, applications, and region. On the basis of type, the global market for granola bars is segregated into organic and inorganic granola bars. Regarding ingredients, the global market is segmented into standard and sugar-free granola bars, wherein, standard granola bars segment dominates the global market. On the basis of distribution channel, the global granola bar market consists of super markets/hyper markets, convenience stores, specialty food stores, online retailers and others.

On the basis of region, the global granola bar market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The target market is growing rapidly in the Asia-Pacific region, with India and China holding the largest market share. The increasing middle class population, coupled with a rise in health consciousness among the people, drives the growth of the granola bars market in the region. In North America, the U.S. holds the largest market share, supported by the introduction of sugar-free granola bars.

Key players operating in the global granola bars market are Atkins Nutritionals, General Mills, Inc., PepsiCo, Inc., Noble Foods, Hearthside Food Solutions LLC, Sunny Crunch Foods ltd, Inc., Olympia Granola, Inc., Bakery Barn, Inc., Nature Valley, Standard Functional Foods Group, Inc.

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This release was published on openPR.