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Location-based Services Market: Global Opportunity Analysis and Industry Forecast, 2020–2027 | Key players - Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE, IBM, Microsoft Corporation, Oracle Corpo
Major factors expected to drive the growth of the LBS and RTLS market include various applications of geospatial data; growing demand for LBS and RTLS for industry applications; proliferation of social media, smartphones, and location-based apps among consumers; and growing demand for geomarketing.Rise in demand for location-based services and smartphones, rapid proliferation of business analytics solutions, and diversified scope of applications drive the growth of the global location-based services market. However, high cost of real-time-based LBS and operational challenges hamper the market. On the contrary, newer applications requiring LBS solutions and technological advancements are expected to create lucrative opportunities for the market players in the future.
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North America dominated the location-based services market in 2019. This is attributed to presence of well-developed IT infrastructure in the region and high number of early adopters of emerging technology such as location analytics coupled with IoT devices. However, Asia-Pacific is projected to exhibit the highest CAGR during the forecast period, owing to the advent of digitalization and rise in number of smartphone users.
The global location-based services market generated $28.95 billion in 2019, and is expected to reach $183.81 billion by 2027, growing at a CAGR of 26.3% from 2020 to 2027.
By region, the market across North America held the largest share in 2019, accounting for more than two-fifths of the market, owing to high presence of market players in the region. However, the global location-based services market across Asia-Pacific region is anticipated to portray the highest CAGR of 30.0% from 2020 to 2027. This is due to strong penetration of location-based services into smart devices and deployments in various industries construction, manufacturing, real-estate, and tourism.
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Some of the key market players profiled in the report include Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, and Qualcomm Inc. These players have adopted various development strategies such as product launch and product development to stay competitive in the market. This study includes location-based services market analysis, trends, and future estimations to determine the imminent investment pockets.
By transportation & logistics segment held the largest share in 2019, contributing to around 14% of the global location-based services market, due to rise in deployment of location-based application such as GPS in vehicles. However, the retail segment is expected to manifest the highest CAGR of 29.7% during the forecast period, owing to increase in strategic marketing planning based on consumers locations.
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By application, the location-based advertising segment is expected to register the highest CAGR of 30.4% during the forecast period, owing to its functionalities such as close proximity advertising. However, the mapping and navigation segment dominated in 2019, accounting for nearly one-fifths of the global location-based services market, due to proliferation of maps and navigational application in smart and IoT devices.
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