Developing Commercially Viable Mobile Payments Solutions for the Greater Mekong Region

1. Singapore, 31 May 2012 – The 3rd Greater Mekong Mobile Payments & Banking Summit 2012 will take place in Ho Chi Minh City, Vietnam from 12 – 13 July 2012. The third in the series, this Summit is the strategic platform for all industry stakeholders to congregate & discuss the latest developments in mobile payments in the growing affluent economies of Thailand, Vietnam, Lao PDR, Cambodia, Southern China and emerging Myanmar.

2. According to an IFC report, Thailand is already experiencing high growth rate in the use of debit and credit cards, even in the lower income group. Coupled with the widespread usage of mobile phones, the solution for conducting financial transaction in the country would very well be a combination of mobile phone, debit card, credit card and prepaid card. Successful examples of such mobile money providers are: TrueMoney, a subsidiary of True Corporation; Advanced MPay, a subsidiary of Advanced Info Service (AIS); and a partnership between DTAC, a mobile network operator (MNO) and Kasikorn Bank (K-Bank).

3. The Summit will see telecom operators and banks come together to capitalize on the high mobile penetration to monetise their mobile payments solution by reaching out to new customers and driving transaction efficiency.

4. Key topics to be addressed at the Summit include the latest updates on mobile payments regulatory frameworks in the Greater Mekong region, new innovation on mobile payment services, deployment of mobile payments technology & best practices, integration of mobile coupons and mobile payments data to achieve transaction efficiency, mobile wallet and more.

5. Organizations presenting at the Summit include State Bank of Vietnam, Wing Cambodia, Bank of the Lao PDR, Western Union, VISA Worldwide, City Cell, CamGSM, Virgin Mobile, BICS, Octopus, Tarad.com and more.

6. PayCre8 of New Zealand and Software Group of Bulgaria will be demonstrating their product innovations at the Summit.

7. Maggie Tan, CEO of Magenta Global commented” With the proliferation of various mobile devices which are becoming an integral part of consumer’s daily lives, banks and telcos must work closely together to provide consumers and merchants with more payment options. Some exciting innovations will be presented at this Summit. The Greater Mekong region is expected to see explosive growth in the near future.” She invited all banks, financial institutions, telecoms, manufacturers & merchants to participate at this Summit to pave the way for the deployment of mobile payments which are gathering huge momentum.

8. The Summit will be held at Mövenpick Hotel Saigon.

About PayCre8 - Exhibitor
Paycre8 is an independent consultancy firm with global insight in a specialized industry vertical – electronic payments, more recently with a focus on Mobile Payments. Paycre8 combines experience in business and technology to deliver operationally and commercially sound products. Paycre8’s professional team are an elite international group with extensive experience as strategists, solution architects and project managers in payment deployments on all the major continents.

About Software Group – Exhibitor
Software Group is focused on developing and delivering products which enable financial institutions to expand their outreach through the use of appropriate technologies. The company is specializing in delivery channels for Finance institutions and particularly in technologies for mobile banking. It has carried out successful development and implementation projects that allow the institutions to transact from the field using different technologies like: POS/ATM devices, mobile phones, laptops, PDAs, mobile operator payment systems, etc.

Magenta Global is a premier independent business media company that provides pragmatic and relevant information to government & business executives and professionals worldwide. The organization provides the opportunity to share thought-provoking insights, exchange ideas on the latest industry trends and technological developments with thought leaders and business peers. With a strong focus in emerging economies especially in Africa, Middle East & Central Asia, Central & South America, Magenta Global works in partnership with both the public & private sectors. Website: www.magenta-global.com.sg

Magenta Global Pte Ltd
20 Kallang Avenue
Level 2, Pico Creative Centre
Singapore 339411

Ms Merilynn Choo
Marketing Executive
Tel: +65 6391 2549
Email: merilynn@magenta-global.com.sg

This release was published on openPR.