Car Rental Market Demand and Technology Growth 2027 | Avis Budget Group, EuropeCar, Eco Rent a Car, Hertz System, Enterprise Holdings
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According to the report published by Allied Market Research, the global car rental market garnered $92.92 billion in 2019, and is expected to generate $214.04 billion by 2027, registering a CAGR of 10.7% from 2020 to 2027. The research offers a detailed analysis of changing market dynamics, top investment pockets, key segments, value chain, and competitive landscape.
Market players have been introducing various attractive and innovative offers to attract customers. From introducing new loyalty programs to offering discounts and gift cards, various offers and schemes have been launched. Moreover, the technology platform is launched for facilitating the post-accident process and improve collaboration between customers and all the parties involved. The players have formed partnerships with other players to gain strong position with its innovative offerings. The car rental industry would take a leap in coming few years with commitment of market players to launch innovative schemes. According to the research report by Allied Market Research, the global car rental market is expected to reach $164.33 billion by 2022. Following are some of the activities taking place in the industry.
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Along with attracting new customers and maintaining loyal customer base, car rental providers have been working on facilitating the post-accident process. Enterprise Holdings launched Entegral, a software solution for streamlining of post-accident process for helping service providers collaborate with their customers to get vehicle back on track. The technology solution, known as ARMS® Business Solutions (ABS), facilitates collaboration between repair shops, insurance providers, and other associated professionals. Joe Rector, the Assistant Vice President for Entegral, outlined that its platform intends to simplify the complex process of insurance claims. He added that the new name highlights the spirit of technology, serving as a combination of strength of Enterprise, the company’s role in the industry, and the integrity it intends to bring for each customer and partner. The platform will be used by nearly 50 insurance providers, manufacturers, and collision network sponsors in Canada, the U.S., the U.K., and Ireland. Dan Wessel, the Vice President for Entegral, highlighted that the company remains committed to securing the privacy of collision repair data while providing open access to data to all the parties involved.
Some of the players have joined hands with other players to offer services for attracting customers with innovative offers. Hype, a luxury car rental company collaborated with CRED for offering discounts and gift cards for GoHype customers. Moreover, the company would provide gift cards of worth Rs. 5,000 for CRED users who book cars from Hype. Raghav Belavadi, the Founder & CEO of Hype Car Rental, outlined this partnership is extension of ideology of organizations, ‘Luxury Moves You, Literally’. This partnership would help Hype in gaining more customers and loyalty of current customers.
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The report analyzes the leading players of the global car rental market including Avis Budget Group, Inc., Enterprise Holdings, Inc., EuropeCar, Localiza, Hertz System, Inc., Carzonrent India Pvt Ltd., Sixt, ANI Technologies Pvt. Ltd., Eco Rent a Car, and others.
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