openPR Logo
Press release

Atex announces three US advertising system go-lives in May

05-29-2012 08:47 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Atex

Atex is pleased to announce three new Atex Advertising system go-lives. The solution will enable the US media companies to consolidate their print and digital products into a single advertising database. This will help streamline the end-to-end process, enabling lower operating costs, and increasing the revenues for cross-sold ads.

The McClatchy Company

The McClatchy Company, the third-largest newspaper business in the United States, chose Atex Advertising as an enterprise-wide advertising and accounts system for managing the booking, billing and placement of all print and digital ads. Four of its titles – The Charlotte Observer, The State in Columbia, SC, the Centre Daily Times in State College, PA, and The Herald in Rock Hill, SC, – are now live with Managed Services, Classified, Retail, Preprints, Internet Tab, AdBaseAR, classified pagination, Retail page layout, Analytix, BI, and a variety of interfaces.

McClatchy will standardize advertising workflows and establish common processes across its publications to reduce operating costs, streamline advertising procedures, and enhance revenue potential with targeted print and digital ad packages.

The Atex Advertising solution has replaced McClatchy’s legacy advertising management, production and accounting systems. With Atex, McClatchy is now able to manage all order entry, financial accounting, customer relationship management, ad layout, and classified pagination in a single database – giving users at its publications an efficient and common workflow for print, web and mobile ad booking.

Atex project manager George Knapp comments, “Launching all four sites at the same time is quite an accomplishment for Atex and McClatchy, but from the workshop last August through to setup, testing and audit, the teams worked towards this goal. Following this launch, we are working towards a late summer go-live for seven more newspapers, which will be a springboard for success for the remaining McClatchy go-lives.”

Angie’s List

Angie’s List is a national company that provides verified consumer reviews of service professionals ranging from home improvement to health care via a website and call-in center. The company also produces a magazine, which according to Publisher's Own Data as of March 2012, is mailed monthly to 834,403² member households across the country.
The company is currently using Atex’s standard tools for its advertisement/coupon section of the magazine. It uses PGL and MediaLink to manage print ad creation, pagination and output for the magazine.


Sarah Branham, Angie’s List, said, “We look forward to seeing immediate benefits from the solution, including an increased efficiency and accuracy of our coupon sections, as well as providing an improved product to our members.”


Amos Publishing
Amos Publishing, an Ohio-based company which produces 15 print and online magazines for a variety of niche markets, has gone-live with Atex's PGL pagination and layout app for its bi-monthly publication Crafts n’ Things and weekly title Auto Enthusiast.


Amos has been using Atex Advertising for ten years, and decided to extend the solution in order to further enhance its processes. The company will continue the roll-out to all its titles, and include MediaLink and browser-based order entry with Atex Ad Serving solutions, which will offer increased control and efficiencies around digital advertising.


Atex recently introduced Salesforce.com integration to Atex Advertising, meaning companies can work entirely in the application and seamlessly move from opportunities to actual orders. Therefore once prospects are converted, they will automatically become Atex Advertising orders.

Please visit www.atex.com for further information.

Atex, headquartered in the UK with offices worldwide, is a leading software company providing solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimize their digital strategy. As a global organization, it is committed to helping companies build revenues and reduce costs through products that are increasingly personalized, localized, collaborative, contextually relevant, and available on demand. See www.atex.com.

Atex, 6767 North Wickham Road, Melbourne, FL 32940, USA

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Atex announces three US advertising system go-lives in May here

News-ID: 223523 • Views: 1975

More Releases from Atex

Dial Global selects Atex Advertising solution
Dial Global, Inc. (NASDAQ: DIAL), America’s network radio leader, has chosen Atex Advertising to power its online advertising business. The company will offer the Atex advertising solution for all digital advertising sales across its network of 8,500 radio stations and its owned and operated digital products in the United States. The solution will streamline the order entry, production and delivery of digital ads. Dial Global will also
Atex announces leadership team appointments
Atex announces three new appointments to its executive team, which will help strengthen Atex’s position as the leading provider of software and services for media-rich industries. Joining Atex is Jeremy Wilson as Chief Financial Officer. Jeremy most recently served as Group CFO at Regenersis Plc and has a proven track record in high service blue chip corporations trading globally, including DHL Express, Honda Motor Europe Ltd and Electrocomponents
Atex celebrates a successful TalkingPoint 2012
Following the huge success of the Atex Global Symposium last year, customers, partners, industry experts and employees, came together last week for Atex TalkingPoint 2012. Held at Beaumont House, on the historic Beaumont Estate in Windsor from 25th to 27th June, the event was designed for those who are striving to shine and shape the future of media in 2012 and beyond. Over 200 delegates from 100
morgenweb.de is re-launched with Atex Web CMS
morgenweb.de, the leading news platform for the Rhein-Neckar region of Germany, has successfully completed a major re-launch. The portal chose Atex Web CMS as the web presence of Mediengruppe Dr. Haas, owner of the newspapers Mannheimer Morgen, Südhessen Morgen, Bergsträßer Anzeiger, Schwetzinger Zeitung, Hockenheimer Tageszeitung and Fränkische Nachrichten. “The new morgenweb is bringing the future of media into our daily activities”, said project manager Dieter Schwab. “There are a couple

All 5 Releases


More Releases for McClatchy

Digital Newspaper Publishing Market Analysis by Top Key Players The McClatchy, G …
Publishing involves the development, acquisition, copy editing, design, production, marketing, and distribution of content through both physical and electronic media. Newspaper publishing includes news gathering, writing columns, advertisements, printing, selling, and distribution. This can be in a digital form or a print form. Newspapers can be digitally published online or as an electronic copy on a digital device, such as a cell phone or an e-reader. Get Sample Copy of this
Global Content Publishing Market Growing Tremendously by Major Key Players Like …
Report Consultant comes up with a new report named Content Publishing Market. This revived version has been distributed to help investors and providers in receiving a thorough understanding of the current market situation. The global content publishing market to reach US$ +358 billion by 2026 at a compound annual growth rate of +1.45% during the forecast period. The change in technology is significantly restructuring the reading behavior of the population, the publishing
Latest Report on Global Content Publishing Market Size, Status, Demand, Analysis …
Report Consultant comes up with a new report named Content Publishing Market. This revived version has been distributed to help investors and providers in receiving a thorough understanding of the current market situation. The global content publishing market is anticipated to witness a compound annual growth rate of +1.45% during the forecast period 2026. A content provider is a person/business/firm that creates content (copy, video, images, multimedia, etc.). They may not necessarily
Global Publishing Market To Grow At A CAGR Of 0.22% During The Period 2016-2020
Researchmoz added Most up-to-date research on "Global Publishing Market 2016-2020" to its huge collection of research reports. Publishing refers to the process of communicating a set of information to the public through print, recording, TV, radio, or the internet. It involves writing, editing, and distributing content through print and digital medium. Publishing includes several industries such as education, banking and finance, music, government, and healthcare. In this report, we have considered
Global Publishing Market Size, Innovative Trends To Drive Growth 2016-2020
About Publishing Publishing refers to the process of communicating a set of information to the public through print, recording, TV, radio, or the internet. It involves writing, editing, and distributing content through print and digital medium. Publishing includes several industries such as education, banking and finance, music, government, and healthcare. In this report, we have considered only print and digital media, which further includes newspaper, books, and magazines from both the
Bercow Radell & Fernandez Listed In the 2011 Edition of The Legal 500
MIAMI (June 21, 2011) – Bercow Radell & Fernandez announced today that the firm was one of a handful nationwide to be included in the 2011 edition of The Legal 500, in the practice of Land Use and Zoning. Managing partner Jeffrey Bercow was cited as one of the eight top U.S. attorneys practicing in this specialty. The Legal 500 is a leading independent legal referral guide. The directory contains