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Image Recognition Market: Global Opportunity Analysis and Industry Forecast, 2018 - 2025 | Key Players - IBM Corporation, Imagga Technologies Ltd., Amazon Web Services, Inc., Qualcomm Incorporated, Google LLC, Microsoft Corporation

01-29-2021 12:54 PM CET | IT, New Media & Software

Press release from: Allied Market Research

Image Recognition Market: Global Opportunity Analysis

Image recognition technology, powered by machine learning, has been embedded in several fields, such as self-driving vehicles, automated image organization of visual websites, and face identification on social networking websites. One of the most popular applications of image identification is social media monitoring, as visual listening and visual analytics are the essential factors of digital marketing. Also, this technology is highly used in applications related to safety and security, such as facial recognition used by law enforcement agencies.

The augmented reality segment is expected to grow at the highest CAGR during the forecast period owing to its increased adoption in powering augmented reality applications, such as crowd behavior monitoring and augmented reality advertising.

The global image recognition market was pegged at $17.91 billion in 2017 and is expected to reach $86 billion by 2025, registering a CAGR of 21.8% from 2018 to 2025.

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Growing popularity of media cloud services and increasing pace of technological advancements in facial recognition technology drive the growth of the global image recognition market. Moreover, surge in the number of mobile devices equipped with cameras and rise in demand for security applications and products laden with image recognition features supplement the market growth. However, high cost of installation of image recognition systems is expected to hamper the market growth. On the contrary, supportive regulations that mandate the use of image recognition products and high demand of image recognition in the healthcare industry are expected to provide lucrative opportunities to the market.

The leading companies operating in the global image recognition market include IBM Corporation, Imagga Technologies Ltd., Amazon Web Services, Inc., Qualcomm Incorporated, Google LLC, Microsoft Corporation, NEC Corporation, LTU technologies, Catchoom Technologies S.L., and Intel Corporation.

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In 2017, the North America contributed 46.7% of the total market share in 2017, owing to surge in the number of users of electronic gadgets and smartphones with image recognition applications. However, Asia-Pacific would manifest the fastest CAGR of 25.4% during the study period, owing to lurking threats due to terrorist attacks and growing trend towards e-governance in the region. The other regions analyzed in the report are Europe and Latin America, Middle East, and Africa (LAMEA).

The image search segment held the largest share in 2017, capturing 35.4% of the overall total market share. It is expected to maintain its lead through 2025, as this technology is increasingly used in the e-commerce sector for various applications such as visual search, product tagging, and content curation. However, the augmented reality segment is expected to grow at the fastest CAGR of 26.7% from 2018 to 2025. The other applications discussed in the report include scanning & imaging, security & surveillance, and marketing & advertising.

The object detection technology segment garnered 33% of the total market share in 2017 and is projected to maintain its lion's share through 2025. However, the facial recognition segment is expected to witness the fastest CAGR of 26.1% through the study period, owing to increased usage of the technology in both law enforcement and non-law enforcement applications. Moreover, the technology is widely preferred over other biometric technologies due to its non-contact process and easy deployment (using cameras and existing monitoring devices). The other technologies analyzed in the report include QR/barcode recognition, pattern recognition, and optical character recognition.

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The healthcare segment is expected to grow at the fastest CAGR of 28.4% during the forecast period, owing to the increasing adoption of image recognition along with growing demand for image recognition in clinical decision support to enhance the efficiency of pathologists, radiologists, and other image-based diagnosticians. However, the retail segment held the largest share of 22.4% in 2017, as increased adoption of image recognition in this industry leads to in-store promotion and increases consumer engagement. On the other hand, the transportation & logistics segment is expected to contribute the largest share of 17.9% through 2025. The report also discusses IT & telecom, BFSI, government, media & entertainment, manufacturing, among other industries.

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