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Wi-Fi analytics Market: Global Opportunity Analysis and Industry Forecast, 2019–2026 | Leading Industry Players - SAP SE, Oracle, SAS Institute, Teradata, Tibco, Adobe, Cisco, IBM, Tableau, and Sisense
Wi-Fi Analytics uses Wi-Fi technologies to built-in advanced algorithms which analyze the signal strength to accurately detect the existence along with the location of all active Wi-Fi devices. It comprises of Wi-Fi access points as well as Wi-Fi sensors which is used to listen the pings sent by smart devices. This analytics is used for network management, access control and security management, and marketing and advertising. Some of the major drivers of the Wi-Fi Analytics market are a substantial rise in the internet penetration rate, growing competition with online businesses, and the adoption of smartphones.Wi-Fi analytics market vendors are advancing their product offerings to better cater to their customer needs, thus offering better customer insights as well as footfall analysis. In addition, increase in focus on customer-driven marketing strategies, rise in awareness about location-based services and proliferation of smart devices all over the world are the factors expected to boost the market growth.
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The global Wi-Fi analytics market was estimated at $5.64 billion 2018, and is expected to reach $31.01 billion by 2026, manifesting a CAGR of 23.8% from 2019 to 2026. The report offers an extensive analysis of changing market dynamics, top investment pockets, key segments, major winning strategies, product performance, and competitive scenario.
Increase in the deployment of public Wi-Fi, proliferation of mobile phones, rise in investments on Wi-Fi analytics, and growth in adoption of big data analytics drive the growth of the global Wi-Fi analytics market. On the other hand, the lack of standardized regulatory compliance across the world impedes the market growth. Nevertheless, rise in adoption of Internet of Things and mobile-connected smart objects are expected to usher an array of opportunities for the market players in the near future.
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The key market players in the report include Cisco Systems Inc., Fortinet, Aruba, SkyFii, Blix, Ruckus Networks, Purple, Cloud4Wi, Yelp Wi-Fi Inc., and GoZone WiFi.
The global Wi-Fi analytics market is analyzed across various regions including Asia-Pacific, Europe, North America, and LAMEA. The North America region held the lion’s share in 2018, with more than one-third of the market. On the other hand, the market across Asia-Pacific is projected to showcase the fastest CAGR of 26.3% during the forecast period.
The global Wi-Fi analytics market is segmented on the basis of component, deployment, application, industry vertical, and region. Based on component, the software segment dominated the market with largest share in 2018, contributing to three-fourths of the global market. On the other hand, the service segment is estimated to manifest the fastest CAGR of 26.3% during the forecast period.
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Based on industry vertical, the market is divided on the basis of retail, hospitality, sports and entertainment, transportation, healthcare and others. The retail segment held the largest share in 2018, accounting for more than one-fourth of the global market. However, the sports & entertainment segment is projected to portray the fastest CAGR of 25.9% during the forecast period.
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