Fabric Wash and Care Market 2020: Size Rising Growth & Share, Current Scenario, Demands, Regional Analysis | Leading Players: Unilever Group, Nice Group, Wipro Enterprises Ltd, Kao Corp., SEITZ GMB, Reckitt Benckiser Group And Others

According to a new report published by Allied Market Research, titled, Fabric Wash and Care Market by Product Types and Application: Global Opportunity Analysis and Industry Forecast, 2014-2022, The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape.

The fabric wash and care market was valued at $77 billion in 2015 and is projected to reach $112 billion by 2022, growing at a CAGR of 5.6% from 2016 to 2022. In 2015, detergent segment dominated the market, whereas fabric softener/conditioner is anticipated to exhibit faster growth over the forecast period.

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Fabric wash and care products are used to clean garments, furniture and upholstery. A number of fabric cleaning and care products such as detergents and fabric softeners are available in the market. Increase in awareness about the benefits of fabric care products, growth in population, rise in disposable income of middle-class customers, and diversification of product portfolio are the major factors that drive the market growth.

Global players such as Procter & Gamble, Hindustan Unilever Limited, and Henkel AG & Co. KGaA have launched innovative fabric cleaning and care products to expand their market share. In addition, these players have launched ecofriendly fabric softeners and detergents to cater to the needs of customers.

Based on application, the residential sector occupies the largest fabric wash and care market share of over 40%. The adoption of these products has been gaining popularity among the residential users owing to the availability of a wide range of affordable detergents and fabric conditioners. Additionally, the growing demand for liquid detergents among the households, owing to the comfort and ease they offer over the conventional washing soaps and bars, supplements the market growth.

Detergents are the largest selling fabric wash and care products, constituting around 58% of the overall fabric wash and care market size in 2015, followed by fabric softener/conditioner. From a growth perspective, fabric softener/conditioner segment would witness the highest CAGR among the different fabric wash and care product types. Growth in purchasing power has encouraged customers to buy branded premium quality garments, which in turn, has led to the increased demand of fabric softener/conditioner to maintain the fabric quality, thus driving the growth of the fabric softener/conditioner segment.

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North America generated the highest revenue in 2015, and is projected to remain one of the dominant markets throughout the analysis period. However, Asia-Pacific is expected to witness the fastest growth rate, owing to emerging economies such as China and India.

Key Market Players Profiled In The Report:

• Unilever Group
• Procter & Gamble
• Reckitt Benckiser Group
• Henkel AG & Co. KGaA
• The National Detergent Company SAOG
• Church & Dwight Co, Inc.
• SEITZ GMBH
• Nice Group
• Wipro Enterprises Limited
• Colgate-Palmolive Company
• Rohit Surfactants Private Limited (RSPL)
• The Clorox Company
• Huntsman International LLC
• Kao Corporation

Key Benefits for Stakeholders:

○ A comprehensive analysis of the current trends and future estimations in the global fabric wash and care market are provided.
○ The report elucidates on key drivers, restraints, and opportunities along with a detailed impact analysis from 2014 to 2022.
○ Porter’s Five Forces model of the industry illustrates the potency of the buyers and suppliers in the market.
○ A quantitative analysis of the current scenario and the forecast period highlights the financial competency of the market.
○ The report provides a detailed analysis of the global fabric wash and care market with respect to product types, application, and geography.

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Allied Market Research (AMR) is a full-service market research and business consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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