Jeremy McGilvrey Discusses How Your Business Can Succeed With Email Marketing
However, most of the small businesses either don’t have the luxury or the budget to run concurrent online campaigns covering different types of mediums. For many businesses, return on investment is the only key.
Effective email marketing is undoubtedly a great way to ensure that all sorts of businesses are able to reach out to their customers, grow their client base, and build a strong brand reputation. Furthermore, creating and managing an email marketing campaign is a lot easier than you can even imagine.
Remember using this online marketing method, helps in reaching out to potential customers while retaining the older ones and further encouraging new website visits. Emailing also falls under the top few methods that marketers use to nurture leads into conversions.
Read on to discover how your business can succeed with an email marketing campaign.
- Personalizing Messages In Your Email Marketing Strategy
Whenever we say personalized email marketing messages, we actually don’t mean to say sending individual messages to every single user. Personalization basically means to acquire customer data and then create a perfect message accordingly.
A great example of a brand that does personalization is Amazon. Most of the emails sent by Amazon are personalized and unique. Furthermore, a study made by Experian found that personalized emails deliver better transaction rate.
Another research found that personalizing messages generates almost $0.08 of revenue for every email sent. If you are sending out email campaigns to 600,000 subscribers, you can generate around $40,000 in revenue.
The simplest form of personalization is to address a subscriber by his/her name. Most of the email marketing services offer this functionality and this tactic is a proven method to improve your overall campaign performance.
- Developing Your Own Unique Brand
Think about the most recognizable and unique brands in the world. These brands have become so well known that they are kind of synonymous in the industry that they operate in.
Remember email marketing is undoubtedly a great way that can help develop a brand, giving you a direct line of access to the customers’ inboxes. Furthermore, regular updates help in giving an opportunity to create a unique style, voice, and image for your subscribers.
Don’t forget to create a brand guide and then follow it with every email you send. Remember emails aren’t only an opportunity that can help you to connect with your subscribers, but it can also cement your unique brand identity in the minds of people.
- Segmenting Subscribers
According to most of the email marketers, segmentation comes second on the top initiative list of the year. Segmenting your database through email campaigns makes a company much more targeted towards an audience.
The best way to acquire customers who can turn up to your event is by creating a segment of people and then sending them an invite through an email. This segmentation part is quite simple and can easily be concluded with the help of software.
If you segment your list, you can easily get good open rates, great leads, transactions, and revenue. Another great benefit is that segmentation goes hand in hand with email marketing and GDPR compliance.
- Never Forget To Test Copy, Design, And Buttons
No matter if you test your landing pages, home pages or email templates, testing helps in providing with the data that can help in making more practical decisions, thereby improving marketing performance. Email marketing is of no difference.
- Automate Email Campaigns Whenever Possible
Trigger or behavior-based emails are generally sent automatically based on the behavior of the user. The most common trigger email forms are usually thank you emails, welcome emails, and transaction emails.
Usually, the types of information behind trigger emails show that these types of emails perform a lot better than the traditional ones. Here I have listed some of the important points of trigger emails.
1. On an average, the CTR or click-through rate of trigger emails is almost more than double when compared to traditional types of emails having click-through rates.
2. Usually, the trigger email open rates are as high as forty-nine percent which is ninety-five times higher than the traditional email marketing open rates.
3. The world’s best-converting websites convert as much as forty percent of their traffic with the help of trigger emails.
Not only that, but it is also found that these behavior-based emails generate four times more revenue and eighteen times better profit.
Advantages of Email Marketing:
- Improving sales
- Creating personalized content
- Collecting surveys and feedback
- Sending timely campaigns
- Communicating with the audience
- Increasing leads
- Generating traffic to a particular website
- Having a self-promotion forum
- Producing cost-effective email marketing solutions
- Providing better value to the audience
- Reaching the right people at the right time
- Owning contact lists and media
- Sending timely messages through emails
- Precise analytics crucial to your business growth
Email marketing has evolved over the years and it has always continued to deliver the best results. Currently, it is no longer as simple as sending the direct same email to every consumer. It is time to update to effective email marketing strategies.
Remember there are countless benefits of email marketing for all types of businesses. In general, it boils down to the fact that email marketing is a cost-effective way to deliver exceptional results.
Now with the help of effective email marketing campaigns, you can easily build a brand, grow a business, and even set yourself as an expert without even breaking your overall marketing budget in a single fell swoop. Best of all, building an effective and stunning email marketing campaign is no more a time-consuming matter.
Regardless of what your experience level is, you can always create professional email marketing campaigns quickly. You can now spend less time worrying about all your marketing details while spending more time on your business in order to make it run successfully.
Learn more, view a demo video, or request a quote from Jeremy McGilvrey at https://www.jeremymcgilvrey.com
JM Digital Marketing
Address: 17803 La Cantera Terrace #8318
San Antonio, TX 78256
Jeremy McGilvrey is a digital marketing agency who specializes in landing page architecture, sales funnel design and email marketing strategy. He uses data-driven digital marketing strategies to deliver award-winning results.
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