Future of Smart Sports Equipment Market: 5 Key Projections
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In addition to this, sporting activities are majorly exposed to rough handling, causing a key concern for manufacturers of smart sports equipment containing superficial, fragile sensors. According to a recently published report by Fact.MR, the global market for smart sports equipment will incur a sluggish growth, reaching a value of just over US$ 1.25 Bn by the end of forecast period, 2017-2022.
5 Insights on Global Market for Smart Sports Equipment
• Smart baseballs and smart baseball bats sold across the globe in 2017 are expected to harvest revenues worth over US$ 240 Mn collectively. According to the report, smart golf sticks will be among top-selling smart sports equipment in the global market, through 2022.
• The report highlights Europe as the largest market for smart sports equipment. Technologically advanced sports industry in this region, and impressive performance of European athletes in global sporting events is expected to drive the demand for smart sports equipment in Europe throughout the forecast period.
• The Asia-Pacific excluding Japan (APEJ) region, on the other hand, will reflect higher revenue growth, compared to Europe’s smart sports equipment sales. By the end of 2022, the APEJ smart sports equipment market will have reached US$ 300 Mn value at a CAGR of above 3%.
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• Real-time data synching will remain the sought-after connectivity feature among smart sports equipment. Consumers are expected to opt for sports equipment offering real-time data synchronization, over other basic connectivity features such as smartphone connectivity. By the end of 2022, smart sports equipment with real-time data synching will rake in revenues worth over US$ 500 Mn, which is around half of the global smart sports equipment market’s estimated value for that year.
• Through 2022, close to half of smart sports equipment sold across the globe will be priced in the mid-range. The demand for premium-priced smart sports equipment will also gain traction, reflecting around one-third share on global revenues throughout the forecast period.
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The report has also profiled leading players in the global market for smart sports equipment, which include NIKE, Inc., Under Armour, Inc., Amer Sports Corporation, PUMA SE, QUATTRIUUM INC., Game Golf, BABOLAT VS S.A., Mizuno Corporation, Callaway Golf Company, and adidas AG.
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