Jeremy McGilvrey Reveals the Benefits of Email Marketing for Small Business Owners

Do you want to start an online business? Then, chances are you might be thinking of an effective marketing strategy that will drive good results. Email marketing is a method of sending a message to a massive number of people. Also, it is a good way of generating new leads while engaging your current clients.

Nowadays, many people use email to communicate and send professional requests. Thus, email marketing is a reliable form of communication between your business and your customers. Unlike other marketing strategies, email marketing is a good way to build trust and brand awareness.

Most clients love it when they are treated as an individual rather than as a public. Sending them simple words such as 'thank you for shopping with us' will let them know that you appreciate and value them.

Here are 5 benefits of email marketing:

Email marketing builds a strong relationship between your brand and your customers. Your customers will feel valued when you show that you're thinking about them. They want to know the latest product launch.

So, why don't you keep them up-to-date and let them know the things that are happening in your business? It can be costly and time-consuming to reach out to all your customers by phone. Building a strong email marketing strategy will keep your clients engaged. It will help to inform them about the next big event or news concerning your brand

- Email marketing helps to deliver information in real-time

Emails can be opened on different mobile devices. This makes many customers use their smartphones to access their email. That's why a responsive email can lead to a higher conversion rate on mobile than other mediums.

- It is easy to measure email marketing

There are email marketing tools that can help you to know how your email marketing campaign is working. You can easily track open rates, bounce rates, click-through, and conversation rates.

- It is easy to share

Email marketing provides great opportunities to reach your target audience. You can provide discounts and special offers to your clients. The customers can also easily share the offers with their friends and family members at the click of a button.

- Increase brand awareness

Email marketing will help you send a message to a large audience. You can build credibility by contacting your customers through email and informing them about the latest news about your business. The more the customers will hear about your brand name, the more they will trust your company.

- Email marketing is pocket friendly

One of the greatest benefits of email marketing is that it is cheap compared to other marketing channels, and will not require an extra postage fee. Some email marketing services cost as low as $ 0.006 per message.

Which is the best email marketing service?

Before you create an email marketing strategy, it is good to search for the best email marketing tool. It can help to manage your subscribers, email marketing performance, and create newsletters with a user-friendly interface. Also, it can ease the work of developing personalized and engaging emails.

Nevertheless, with the rise of many email marketing tools, it can be challenging to choose one that will deliver good results. Here are 3 best email marketing services that will help to track the performance of your email marketing campaigns.

- AWeber

AWeber is the most trusted email marketing service provider. It is a good option for growing small businesses because of its ease of use and excellent email marketing features such as tag-based subscriber segmentation and AMP emails.

AWeber has a drag and drop feature that is designed to create custom emails and landing pages. This email marketing service provider does not require special skills to operate. It features AI-powered design assistance to create branded email templates quickly.

In case you encounter issues when using AWeber, you can contact their reliable customer support. AWeber pricing plan starts at $19/month and offers a free plan for 500 subscribers.

- Constant Contact

Constant Contact is a beginner-friendly email marketing service provider. It features over 240 email templates. With Constant Contact's drag and drop email builder, you can customize your content to fit your brand.

These templates are responsive. Thus, you will not have to search for a professional to redesign the campaign for mobile devices.

With this email marketing service provider, you can easily manage your marketing calendar, email templates, contacts, and email list. Its pricing starts at $20/month and comes with a 60-day free trial. The good thing about Constant Contact is the wide range of services. You'll get access to Facebook ads integration, a free image library, and easy tracking and reporting.

- HubSpot

If your main goal is running an effective email marketing campaign, HubSpot can be your solution. It can help you send kickback emails from leads offers or thank you email after making purchases. The good thing about HubSpot is that it is easy to use. It has a drag and drop editor and comes with ready-made templates to enable you to get started quickly.

This email marketing service provider is a great CRM solution. After creating an account, you can build a contact database, manage and track the email performance. The HubSpot plan starts at $45/month and offers advanced features.

3 effective email marketing strategies

A well-planned email marketing strategy can deliver a good Return on Investment (ROI). This strategy is vital as it enables business owners to develop a business plan, gauge email marketing results, and choose the best techniques to achieve their goals.

Here are 3 effective email marketing strategies:

- Choose the best email marketing service provider

Selecting a good email marketing service provider should be your first step for your campaign. The tool you choose should help you to create, organize, and send emails with ease. Also, it should track the performance of your email marketing campaigns.

- Know your target audience

If you want to run an effective email marketing campaign, you need to create an email subscriber list. To achieve this, you must identify the audience that matches your brand. For instance, if you own a clothing store for babies, your target audience must be parents. With this, you can use conventional means to acquire their email address.

- Consider only mobile-friendly emails

Opening an email through a phone is easier than using a desktop. If you make a mistake of sending emails that are not optimized for mobile devices, the customers are likely to unsubscribe or delete the email. It is, therefore, important to ensure that the email marketing service provider you choose offers responsive templates.

Email marketing is the most effective way of acquiring new customers. It gives the highest ROI. Nevertheless, you can only acquire good results if you implement effective email marketing strategies.

Learn more, view a demo video, or request a quote from Jeremy McGilvrey at https://www.jeremymcgilvrey.com

JM Digital Marketing
Address: 17803 La Cantera Terrace #8318
San Antonio, TX 78256
Email: hi@jeremymcgilvrey.com
Tel: 800.746.1522
Website: https://www.jeremymcgilvrey.com

Jeremy McGilvrey is a digital marketing agency who specializes in landing page architecture, sales funnel design and email marketing strategy. He uses data-driven digital marketing strategies to deliver award-winning results.

This release was published on openPR.