Jeremy McGilvrey Reveals 5 Tips for Creating the Perfect Landing Page Design
Start with asking yourself, how do you make that the first interaction your target audience has with your website is positive?
1- A Great Landing Page Design
This is simply the process of creating an alluring site page for your target onlookers and website visitors. It should put more emphasis that encourages them to convert from leads into subscribers or customers.
An effective landing page design is one that includes your product or service outline, and should also include your company information, and lastly, one that incorporates relevant offers and calls-to-action.
2- A spot-on Responsive Design
A web page with a responsive design is automatically viewable on any device, meaning that all web pages change as needed to fit any screen size or device i.e. desktop, laptop, tablet, or smartphone.
It is very important to have a modern responsive landing page design as it is the first page every visitor relates to and sees when they open your website, therefore an outstanding user experience is crucial.
A Web page without a responsive design can bring forth a frustrating experience for visitors as they will be dealing with texts and pictures that don’t fit their screen. This can potentially cause visitors to leave your site completely.
3- How to Design a Landing Page
Below are ways to ensure that your landing page is modern and creative.
- Identify your target audience and their needs
It doesn’t matter what business you’re working on, what you should be thinking about is who your target audience is and how you can resolve their pain points, and designing your landing page is no exception to this rule.
While planning your landing page design, bear in mind what your target audience expects and needs to see immediately when they open your site.
- Make the landing page beautiful and helpful
We have mentioned the fact that your landing page is the first thing your website visitors are going to see when they open your website. So, it helps if/when your website landing page design is beautiful and helpful. This makes it appealing and easy to navigate.
- Publish and test the landing page design
Once your design is finalized, then comes the publishing and testing phase that takes place with your audience network. After your landing page is published, you can then A/B test different design elements to see which options lead you to the highest number of conversions.
This way, you can be sure that your landing page meets your audience’s needs while also promises the best results that will impact your business. In addition to keeping these landing page design steps in mind, here are a few landing page best practices.
4- Landing Page Design Best Practices
-Write a compelling and helpful headline
Begin with a captivating headline on your landing page that automatically grabs your visitors’ attention. A great landing page headline is noticeable, useful and on-brand too. This is something your company should work on every day which will allow your business to grow better. For example, a heading like, “There’s a better way to grow.” gets your visitors in the mindset that there is something they need to improve in order to expand their business.
- Include unique and engaging visuals
Do your best to include engaging visual content on your landing page. Whether it’s using a photo, video, or animation, you want your landing page design to interest your visitors. This shows that it’s a modern landing page as it evolves with the times. The landing page should be unique to the company. The animated design and colors that are on-brand make it simple and well-balanced as they also don’t take attention away from the written content on the page.
- Include live chat on the landing page
If it is possible, include a live chat function on your landing page. This way, people visiting your site can get the speedy assistance they want and need from the moment they open your page. Once you have designed your landing page, ensure you don’t feel locked in, as this is an interactive process. By remaining flexible, creating variations and split-testing, you'll know which design works best for your target audience and increases conversation on your page.
5- Landing Page Design Software
There are many landing page design software options to choose from, which allow you to follow simple steps through the design process and require no special skills, coding or web design experience.
- Hubspot Free Landing Page Builder
The Hubspot’s free landing page builder makes it easy for you to create multiple landing page designs for free. This software comes with a free built-in library of responsive landing page templates and an on-page editor for adding images. When/if you upgrade to a paid plan, you can also create personalized CTAs, content, and forms for visitors to help you boost conversions. Hubspot also gives you the know-how to test and examine the performance of your landing page design so you can make improvements.
Instapage allows you to plan and publish custom post-click landing pages. The page builder is easy to use and offers the ability to test diverse designs to choose which works best for your viewers. The software also aids you to adjust your landing page with active text replacement so you can automate the opt-in content on your page.
This landing page creator has over 100 templates to choose from so your design templates are organized by business type and include options for SaaS companies. Unbounce landing pages are alert and completely customizable.
A great landing page has the power to help you generate more leads, close more deals, enhance your website user experience, impress visitors, and ensure your site has a professional, on-brand feel.
JM Digital Marketing
Address: 17803 La Cantera Terrace #8318
San Antonio, TX 78256
Jeremy McGilvrey is a Digital Marketing Agency who specializes in landing page architecture, sales funnel design and email marketing strategy. He uses data-driven digital marketing strategies to deliver award-winning results.
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