Brand-owned Salons Augmenting Growth of Anti-aging and Anti-wrinkle Products Market, finds Fact.MR
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Given the influence of the changing dynamics, an exclusive study published by Fact.MR foresees a moderate growth pace of the anti-aging and anti-wrinkle products market, at an estimated CAGR of 6% during the forecast period (2020-2027).
Key Takeaways of Anti-aging and Anti-wrinkle Products Market Study
• The preference for creams among other beauty products - serums and gels - will remain high, owing to their easy availability and application. In addition, creams are an integral part of a daily beauty routine, and this is likely to offer sustainable supply opportunities to manufacturers.
• Though the anti-aging and anti-wrinkle products market has been a female-driven landscape, increasing look-consciousness among males is projected to add a new dimension to the existing sales scenario of the landscape.
• Critical moisturizing properties of hyaluronic acids are predicted to extend the frontiers of their application in anti-wrinkle gels, creams, and serums, during the forecast period.
• Consumers’ proclivity for facial care treatment will remain relatively high as compared to body care treatment. The sales of anti-aging and anti-wrinkle products through facial care treatment are expected to account for ~74% of the total share by 2027.
• Manufacturers are adopting effective marketing strategies through powerful keywords, such as immediate, quick-fix, and instant, which have been found to be successful in drawing increased consumer attention.
• Brand-owned stores will remain robust distribution channels to disseminate information about new anti-aging and anti-wrinkle products; however, sales from online stores are projected to grow exponentially, as deals and discounts remain attractive features of this channel.
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“High density of the generation X demography in China, which is the key target group, will retain the attractive quotient of the local anti-aging and anti-wrinkle products market. The presence of leading online channels will further drive profitability to the Chinese market during the forecast period”, opines a subject matter expert at Fact.MR.
Shift from Artificial Ingredients to Organic Products to Remain Profitable
The anti-aging and anti-wrinkle products market is fragmented in nature, with a handful of players leading at the international front, and facing intense competition from domestic players.
Players in the anti-aging and anti-wrinkle products market, however, are facing headwinds from stringent regulatory norms, which is leading to frequent product recalls. Given this influence, manufacturers in the anti-aging and anti-wrinkle products market are increasing investments in research & development activities to launch new products. For instance, a key player - Clinique - announced the launch of a repair serum, which is suitable for all skin types, to control puffiness, and, in turn, slow the aging process.
Growing consciousness regarding the side effects of chemical-based products is leading to a shift in the raw materials being used for the production of anti-aging and anti-wrinkle products. Local players are developing products with organic ingredients to meet the unmet demands of consumers.
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Find More Valuable Insights on Anti-aging and Anti-wrinkle Products Market
Fact.MR, in its new offering, brings to the fore an unbiased analysis of the global anti-aging and anti-wrinkle products market, presenting historical demand data (2017-2019), and forecast statistics for the period of 2020-2027. The study divulges compelling insights on the anti-aging and anti-wrinkle products market on the basis of product (serum, creams, gels, and others), gender (male and female), ingredient (retinoid, hyaluronic acids, alpha-hydroxy acids, and others), treatment (body care treatment and facial care treatment), and distribution channel (pharmacies, stores, and online stores), across five major regions.
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About the Healthcare Division at Fact.MR
The healthcare team at Fact.MR assists clients with unique business intelligence needs on a global level. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the healthcare industry to the micro-level across 50+ countries for over a decade. The team provides end-to-end research and consulting services to help keep clients at the top of the game. Reach out to us to know how we can help.
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