openPR Logo
Press release

Jeremy McGilvrey Shows You How To Succeed with Email Marketing

01-04-2021 04:50 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: JM Digital Marketing

Jeremy McGilvrey's Email Marketing Strategy

Jeremy McGilvrey's Email Marketing Strategy

Email marketing is a way to convey your message through online platforms or to sell your product, brand, and service to your target audience. Marketing, especially digital marketing, has been the most dominant in conveying your message through any digital platform in the recent COVID-19 pandemic era.

You should use email marketing to improve business relationships with everyone on your list by offering them valuable and relevant information to help them achieve their goals. Remember that the important thing in email marketing is not your company but your customers.

If you can focus your attention on them, subscribers will not only read your emails but will eagerly await the next updates from your company.

Let's explore why email marketing should be one of your small businesses essential elements to generating revenue and how you can use email marketing effectively.

Common Email Marketing Strategies

There are almost 4 million Internet users worldwide; therefore, if you are looking for an excellent way to reach your customers, email marketing is the perfect way to do it.

On average, email marketing generates about $30 to $38 for every dollar invested, representing a massive 3,800% ROI.

If you follow my tips correctly, you will create a consolidated list of subscribers and leads interested in receiving your messages. However, you can't start sending emails right away unless you want your messages to end up in the spam folder or on a blocked email list.

Follow my recommendations in this post, and you will notice that you will have a great return on your email marketing investment.

6 Email Marketing Opportunities

If you want tangible examples to inspire you, and put email marketing into practice, check the following list. It shows you some of the ways you can use email for your marketing strategies:

1. For relationship building: email generates connections through personalized interactions.

2. To generate brand recognition: through email, you can get your company and its services to position themselves as the first option among your prospects when they are ready to buy.

3. To promote content: email marketing strategies share relevant blog content or useful materials with your prospects and therefore generate a promotion of this content.

4. To create sales opportunities: email encourages your subscribers to share their personal information with you in exchange for useful content for them and generates extensive sales opportunities for your small business.

5. To implement product marketing: email makes it easy for you to promote your products and services.

6. To nurture leads: email strategies delight your customers with content that helps them achieve their goals and thus nurtures leads.

4 Ways Your Business Can Get Maximum Value from Email Marketing

1. Define your audience

An effective email is only the relevant ones. As in most marketing processes, start with your buyer persona: understand what they are looking for and create your email campaign based on their needs.

2. Set your goals

Before developing your campaign goals, gather industry insights. Research the average email statistics in your industry and use them as benchmarks to set your email marketing campaign goals to be certain your campaigns are on track and moving in the correct direction.

3. Choose a type of email campaign

There are many types of email campaigns and auto-responder tools available in the market, and choosing one is not easy.

Are you willing to send a weekly newsletter? Should you send out new announcements about your products? Which of your blog posts are relevant enough to share? What's your market segmentation plan? There are several questions to ask yourself before you dive in.

4. Measure your results

To improve, you must analyze your results after each email campaign. By being careful with each key metric, you can make small changes to your emails that will lead to significant results over time. Later, we will discuss which are the key performance indicators (KPIs) that you should monitor.

7 Simple Email Lead Magnets

A lead magnet is exactly what its name suggests: an item that attracts leads to your email list, usually through a free offer.

The offer can come in different formats, but it has to be valuable to users, and you should offer it for free in exchange for the email address. This is a great strategy to build an email list.

To make a lead magnet, think of relevant, useful content that makes life easier for your prospective customers.

Here’s 7 of the most common lead magnets:

1. Ebook
2. White paper
3. Infographics
4. Report
5. Case study
6. Checklist
7. Webinar (my favorite)

If you don't have enough resources, you can repurpose existing content to create lead magnets; remember to add value that attracts more customers and helps grow your business with promotions and brand recognition.

Why Email Segmentation?

This is another critical factor that you must take into account before implementing your email marketing strategy. Segmentation involves dividing your entire email list into subcategories that suit your subscribers' unique characteristics, preferences, and interests.

After all, subscribers are people, and you should do everything in your power to treat them as such. That means not sending them a generic bulk message.

Some common segmentation practices are as follows:

Geographic location
Life cycle stage
Recognition, consideration, or decision stage
Industry
Previous interactions with your brand
Language
Google tagging goal actions

In fact, you can segment your list any way you like. When emailing each subgroup, make sure to be as unique as possible.

6 METRICS TO ANALYZE Email SUCCESS RATE

Metric is the measurement of the customers that make a conversion on your website or gives amplification to your business, which results from your email marketing campaign.

1. A total number of emails sent
2. Email delivered
3. Deliverability rate
4. Bounce rate
5. Open rate
6. Click-through rate

Conclusion

While there are many rules for sending business marketing emails, always remember that the most important thing is to treat your subscribers like people. You can achieve all of your email marketing goals and flourish by applying this golden rule to your email campaigns, lead magnets, and email subject lines.

Your subscribers want to receive emails from you if they add value to their lives. If you manage to become an informative resource, your audience will look forward to receiving and opening emails from you and your brand.

To find out more about Jeremy McGilvrey and the Email services he offers, call him at 800.746.1522 or visit https://www.jeremymcgilvrey.com/email-marketing-consultant-service/

JM Digital Marketing
Address: 17803 La Cantera Terrace #8318
San Antonio, TX 78256
Email: hi@jeremymcgilvrey.com
Tel: 800.746.1522
Website: https://www.jeremymcgilvrey.com/

Jeremy McGilvrey is a Digital Marketing Agency who specializes in landing page architecture, sales funnel design and email marketing strategy. He uses data-driven digital marketing strategies to deliver award-winning results.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Jeremy McGilvrey Shows You How To Succeed with Email Marketing here

News-ID: 2220436 • Views: 786

More Releases from JM Digital Marketing

Jeremy McGilvrey's 6 Eye Grabbing Subject Lines for Email Campaign
Your subject lines play a crucial role in any email campaign ads whether you're using safelists, autoresponders, ezine solo ads, or any opt-in list where email is involved. Your subject line will make or break your return on your investment so make sure you get their attention first. Here are six headlines that have worked for me in the past which I'm sure will work for you too. Technology will
Jeremy McGilvrey's Creative and Profitable Ways to Use Autoresponders
As per Jeremy McGilvrey "Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email." Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual. An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon,
Jeremy McGilvrey's shared 3 Reasons Why You Should Love Unsubscribes
If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well, I am here to tell you three good reasons to look forward to getting unsubscribes. The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email.
Jeremy McGilvrey's Guide To User Friendly Email Newsletter Templates
User friendly email newsletter templates work for the one who is offering the newsletter, because they are easy to learn how to use; are attractive to potential customers and clients; and are affordable. But probably more importantly, these email newsletter templates are customer/client friendly: they have large enough fonts, use a logical organization, have a few colors to distinguish entries and headers, and have linking capabilities so the readers of the

All 5 Releases


More Releases for Email

Global Email Marketing | MarketResearchReports.biz
Latest industry research report on: Global Email Marketing Market | Industry Size, Share, Research, Reviews, Analysis, Strategies, Demand, Growth, Segmentation, Parameters, Forecasts This report on the global email marketing provides analysis for the period 2015 – 2025, wherein 2016 is the base year and the period from 2017 to 2025 is the forecast period. Data for 2015 has been included as historical information. The report covers drivers which is driving factor
Global Email Marketing Industry
Albany, New York, May 10, 2017: The increasing number of internet users and the rising of the retail/e-commerce industry across the globe is likely to boost the demand for email marketing over the next few years. This rapidly rising global email marketing industry is the focus of a new market report recently added to the massive online repository of Market Research Reports Search Engine (MRRSE) with a title of “Email
Secure email archiving with MailVault
Mumbai, India. April 7, 2017. Business email contains valuable data and needs to be preserved safely for long periods of time. MailVault securely backs-up your entire organization's email into a centralized archive. Powerful search mechanisms allow you to view and restore email for any user, over any time period. The smart archive scales to accommodate many years worth of email and self-prunes itself based on user-settings. Compatible with all mail systems, MailVault readies your
Email Marketing in Bangladesh
Senseforweb Now Provides High ROI Email Marketing Services in Bangladesh Senseforweb, a premier digital marketing agency, based in Dhaka now offers advanced email marketing services for existing as well as new customers. We provide best email marketing service in Bangladesh. Email marketing services will bring the highest ROI on minimal investment for businesses around the world. It will increase conversion to manifold times in a short span of time. With the help
Enterprise Smartphone Email Management
-Start- Mobile email breaks away from the “only-for-the-suits” niche. 6th December 2010 - London. janusNET (http://www.janusnet.com) today announced the immediate availability of janusGATE Mobile, a unique solution which enables organisations to manage and control email delivery to any smartphone, including iPhone, iPad, Android, Symbian, Windows Mobile and Blackberry. The escalating popularity of smartphones means that Chief Information Officers are under huge pressure to allow employees to connect their smartphone devices to
Email Delivery Diagnostics - Making Every Email Count
The days of blasting emails into the ether and hoping for delivery are over. Delivery Audit from EmailReach is an email delivery assurance system that primarily aims to help small and large businesses ensure their email is delivered. It is the first widely available email delivery assurance system that claims it can improve the performance of an email file by over 30%. Today EmailReach announces a new feature, EmailView that