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Former CEO of Hi-Tec Sports, Brad Gebhard, is joining forces with Victory Elixir as the newest board member

01-04-2021 09:31 AM CET | Sports

Press release from: Victory Elixir

Former CEO of Hi-Tec Sports, Brad Gebhard, is joining forces with

"Gebhard's deep sports and athletic industry experience and leadership roles scaling multi-billion dollar enterprise businesses at various stages and sizes will be an extremely valuable addition to our Board of Directors," said Tomas Salava, co-founder of Victory Elixir. "We've added three new members in the past couple of months, and we're excited by the collective expertise the board will bring to Victory Elixir as we help keep fitness businesses functioning strong and their clients healthy during these trying times."

Brad Gebhard has more than two decades of experience in the athletic footwear, lifestyle, and apparel industry. He started his career at Nike in 1990, where he served as a Product Developer for strategic accounts. In 1994, he joined Adidas, where he developed and managed product design and merchandising globally for outdoor footwear, apparel, and accessories. By 2005, he was working for Columbia Sportswear as the Vice President of Footwear. In 2007, Gebhard took a position with Warnaco/Speedo/Calvin Klein as Senior Vice President of Merchandising, E-commerce, and Licensing. He stayed there until 2011 when he became the CEO of Hi-Tec Sports USA. He is credited with developing a turnaround strategy that kept the company solvent. In 2013 Gebhard became the CEO of Intelliskin where he developed and launched new product and technology extensions in the women's performance apparel category. In 2015 he joined American Apparel where he served as President of Global Wholesale and consultant to the CEO. In 2019 Gebhard became Senior Vice President of the Walking Company.

"Victory Elixir's leadership position in the market and strong focus on operational efficiency makes it an exciting time to join the company," said Brad Gebhard. "I look forward to bringing my experience as a former brand, marketing, and business development strategies leader to the board."

409 N PCH, #370
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About Victory Elixir

Victory Elixir is the only company on the market creating phytochemical-based products for athletes that boost power, endurance, immunity, focus, and recovery: no banned substances, no harmful ingredients, no artificial chemistry.

Fueling athlete's minds and bodies with the purest, most transformative performance and recovery products in the world is their priority. They use only organic and 100% pure wildcrafted ingredients sourced from the most earth-conscious farmers, artisans, and manufacturers.

Victory Elixir is committed to helping gyms, clubs, and training facilities protect their athletes' health and give athletes confidence and peace of mind to workout again.

Victory Elixir is committed to helping athletes achieve their dreams using natural products that support their health and the planet.

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