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Increasing Awareness Regarding Fitness and Technological Advancements in Products, driving the Sales of Consumer Wearable’s in India: Ken Research

12-10-2020 02:58 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research Pvt Ltd

Increasing Awareness Regarding Fitness and Technological

Increasing Health Awareness: Increasing availability of cheap data plans have resulted in increased internet penetration in the country. As a result, the health awareness among consumers continues to rise, as the access to information regarding preventive healthcare is increasing. Individuals continue to adopt preventive care as a necessary tool to help them lead a better lifestyle. There has been an increase in trend of monitoring vitals using fitness bands in order to maintain a healthy lifestyle, in addition to this, there has been addition of advanced features in products such as ECG etc. due to which, sales of these devices have increased.

Southern Region Dominating Sales: The South & South-East region in the country consists of some of the major cities (such as Banglore, Chennai, Hyderabad, Coimbatore and others) which are home to the major IT hubs in the country. These regions also account for a large proportion of the technically literate individuals in the country and have hence contributed to the majority of sales of wearables in the country.

Challenges in Wearable Industry: India is still at a nascent stage India is still underpenetrated when it comes to the adoption of wearables for health. Increased awareness for healthy lifestyle has certainly caused an increase in sales of these devices to get initial traction for weight control and physical activity monitoring. However, the market is yet to expand beyond the major regions and cities. Keeping an eye on the niche segment of the market, the vendors have started experimenting and expanding to capture scalable opportunities.

Impact of COVID-19 on India Lubricants Industry: COVID-19 has severely impacted the wearable industry in India. In June 2020, the wristband import volume declined by ~28.0% as compared to the same period in 2019. Since most of the people were working from home, there was a decrease in demand of these products due to lack of access to fitness centers and gyms. The demand for both Wrist bands & Smartwatches in the country is expected to remain low throughout third quarter of 2020; slow recovery is expected by 2021.

For More Information on the research report, refer to below link:-
https://www.kenresearch.com/healthcare/general-healthcare/india-consumer-wearables-market-outlook-to-2025/349575-91.html

Companies are expected to invest in online sales channels & partnerships to ensure sales volumes.
Analysts at Ken Research in their latest publication “India Consumer Wearables Market Outlook to 2025- By Type (Fitness Trackers and Smart-watches), By Sales Channel (Online and Offline), By Price Segment (Under ₹ 1000 ,₹1000 - ₹ 10,000 , ₹10,000 - ₹ 20,000 and Above ₹ 20,000) and By Sales Region (North, South East and West)” observed that the wearables market in India is witnessing a double-digit growth and this trend is expected to continue in the coming years as well. Increasing focus on research & development and marketing activities, new product launches, partnerships & collaborations are expected to drive further the industry towards growth in the future. The India Wearable Industry is expected to grow at a CAGR of 21.8% on the basis of sales revenue over the forecast period 2020-2025.

Keywords:-
India Consumer Wearables Market
India Consumer Wearables Industry
India Consumer Wearables Market Revenue
India Consumer Wearables Market Major Players
India Consumer Wearables Market Future Outlook
Indian Consumer Wearables Market
Indian Consumer Wearables Industry
Covid-19 Impact India Consumer Wearables Industry
Covid-19 Impact India Consumer Wearables Market
Coronavirus Impact India Consumer Wearables Market
Coronavirus Impact India Consumer Wearables Industry
Wearables Sales Volume India
India Enterprise Wearables Market
India Consumer Wearables Market
Fitness Trackers Market Sales Volume India
India Fitness Trackers Market Consumption
India Consumer Smartwatch Market
India Hybrid Smartwatch Market
Market Trends in India Smartwatch Market
North India Consumer Wearables Market
East India Consumer Wearables Market
West India Consumer Wearables Market
South India Consumer Wearables Market
India Wrist Worn Wearables Market
India General Purpose Smartwatch Market
India Sports Smartwatch Market
India Wearables Manufacturing Companies
India Wearables Importing Companies
India Semiconductor Manufacturing Companies
Xiaomi Wearables Market Share India
Fitbit Wearables Production Capacity India
Apple Wearables Market Share India
Titan Wearables Production Capacity India
Noise Wearables Market Share India
Goqii Wearables Market Share India
Samsung Wearables Production Capacity India
India Consumer Wearables Import
India Consumer Wearables Export
India Online Sales Wearables Market
India Offline Sales Wearables Market
India Online Sales Smartwatch Market
India Online Sales Fitness Trackers Market

Key Segments Covered:-
India Consumer Wearables Market
By Type
Fitness Trackers
Smartwatch

By Price Segment
Under ₹1000
₹1000 - ₹10,000
₹10,000 - ₹20,000
Above ₹ 20,000

By Distribution Channel
Online
Offline

By Region
North
East
West
South

By Type of City
Metro
Non-Metro

India Smartwatch Market
By Type
General Purpose Smartwatch
Sports Smartwatch
Hybrid Smartwatch

By Price Segment
Under ₹1000
₹1000 - ₹10,000
₹10,000 - ₹20,000
Above ₹ 20,000

By Distribution Channel
Online
Offline

By Region
North
East
West
South

By Type of City
Metro
Non-Metro

India Fitness Trackers Market:-
By Type of Wearables
Wrist Worn
Others

By Price Segment
Under ₹1000
₹1000 - ₹10,000
₹10,000 - ₹20,000
Above ₹ 20,000

By Distribution Channel
Online
Offline

By Region
North
East
West
South

By Type of City
Metro
Non-Metro

Companies Covered:-
Xiaomi Technologies India Inc.
Goqii Technologies India Inc.
Samsung India Electronics Ltd.
Fitbit India
Apple India
Titan Company India Ltd. (Fastrack)
Fossil India Inc

Key Target Audience:-
Wearables Manufacturing Companies
Wearables Importing Companies
Semiconductor Manufacturing Companies
E-Commerce Companies
Healthcare Associations
Industry Associations
Regulatory Bodies

Time Period Captured in the Report:-
Historical Period: 2015-2020
Forecast Period: 2020-2025

Key Topics Covered in the Report:-
Overview and Genesis of India Consumer Wearable Industry
Target Addressable Market for End Users
Trends and Growth Drivers in the Industry and Challenges Faced
India Consumer Wearables Market Size and Segmentations, 2014 - 2019
Ecosystem and Value Chain of India Consumer Wearables Industry
Customer Decision Making Parameters
Cross Comparison between Major Players and Detailed Company Profiles & Product Portfolios
Future Market Size and Segmentations, 2020-2025F
Covid-19 Impact on the Industry & the Way Forward
Analysts’ Recommendations

Related Reports:-
https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/india-audio-accessories-market-outlook/230668-95.html

https://www.kenresearch.com/healthcare/general-healthcare/saudi-arabia-fitness-services-market-outlook-to-2025/336547-91.html

https://www.kenresearch.com/healthcare/medical-devices/asia-pacific-orthopedic-device-market/303061-91.html

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Ken Research Pvt. Ltd.,
Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a Global aggregator and publisher of Market intelligence, equity and economy reports. Ken Research provides business intelligence and operational advisory in 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies. Serving over 70% of fortune 500 companies globally, some of top consulting companies and Market leaders seek Ken Research’s intelligence to identify new revenue streams, customer/ vendor paradigm and pain points and due diligence on competition.

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