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Vertbaudet home shoppers discover bamboo clothes are perfect for maternity wear this summer

06-11-2007 01:37 PM CET | Fashion, Lifestyle, Trends

Press release from: Vertbaudet

/ PR Agency: Webcertain
Vertbaudet home shoppers discover bamboo clothes are perfect

The new environmentally-friendly fabric bamboo has antiperspirant qualities that make it perfect to use in clothes for pregnant women, especially with the long, hot summer that is forecast. The new maternity wear range on offer from www.vertbaudet.co.uk, the children’s clothing, homewear and maternity wear specialists, is proving to be a runaway success.

Experts are predicting record-breaking temperatures this summer and pregnant women throughout the UK are turning their thoughts to ways of keeping cool in the heat.

The new and innovative fabric formed from bamboo is ideal as it has unique antiperspirant and anti-bacterial properties, meaning bamboo maternity clothes are a great solution for the summer.

The Vertbaudet bamboo maternity wear range is a new addition to the Maternity clothes section on the UK website (www.vertbaudet.co.uk) which has recently been re-launched by the award-winning children’s fashion home shopping retailers.

The bamboo maternity clothes range from Vertbaudet has been designed for the needs of busy mums-to-be whether they are looking for clothes to wear for work, or the home.

Current products in the range include; vest tops, t-shirts, trousers and dresses. With simple, but elegant designs they are comfortable and smart for all stage of pregnancy.

Susanne Atkins-Krueger of Vertbaudet says: “It wasn’t really a surprise that the bamboo clothes have proved to be among the most popular of our clothes for pregnant women, however, we are delighted to see just how extremely popular they are.”

“The feedback we have received has been overwhelmingly positive and we know that there has been a big word-of-mouth effect. Many customers are visiting our site specifically to find the bamboo maternity wear – bamboo is the big hit this summer!”

Because bamboo clothes absorb moisture they are a great help in allowing pregnant women to stay cool in the hot sun. Many women experience fluctuations in temperature during pregnancy, especially during the later months. Vertbaudet’s core customers are busy mums and dads who shop from home and are looking for simple, easy solutions.

As well as being practical to wear and look after, the bamboo maternity clothes, in line with Vertbaudet’s policy of providing the best possible service to its customers, are available at very reasonable prices. After all, having a child is very expensive and maternity clothes by definition are required on a short term basis only.

About Vertbaudet
Vertbaudet has grown to become the UK’s leading baby and children’s wear specialist for mothers who shop from home.

The company started in France over 40 years ago and is the recognised market leader in children’s clothing for under-nines. As well as the well established home shopping and high-street retail outlets in France, Vertbaudet also operates in Portugal, Spain, Switzerland, Saudi Arabia, Germany and Belgium.

Vertbaudet is one of the leading brands in the Redcats Group which also includes La Redoute and Empire Stores. Redcats is a member of the PPR Groups whose brands include Gucci and Yves Saint Laurent.

Rated “Number 1 for Baby and Children’s wear” in an independent survey of mums who shop from home.
Kids Superbrands – one of the UK’s Best Children’s Brands 2006
Prima Baby Reader Awards 2006: Eco-Friendly award winner for the Organic Cotton range
Tommy’s Parent Friendly Awards 2006 – Best Maternity Wear and Best Online / Home Delivery Service – runner-up.

Laure Mondon
WEBCERTAIN
Multilingual Online PR Coordinatoor
Blackthorn House,
Northminster Business Park
Poppleton
York YO26 6QW
UK

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