(2020-2030) Radio Advertising Market Business Overview, Research Insights, Leading Players, Current Trends And COVID-19 Impact Analysis

The Business Research Company offers "Radio Advertising Global Market Report 2020-30: Covid 19 Growth And Change" in its research report store. It is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by region and by country. It also compares the market’s historic and forecast growth, and highlights important trends and strategies that players in the market can adopt.

The global radio advertising market is expected to decline from $19.6 billion in 2019 to $19 billion in 2020 at a compound annual growth rate (CAGR) of -3.07%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $20.5 billion in 2023 at a CAGR of 2.55%.

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The radio advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on the radio. Only goods and services traded between entities or sold to end consumers are included.

Cost-effective routes of advertisement for big and small companies are expected to drive the demand for the radio advertising market. Although newer advertising platforms such as the internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to its high cost-effectiveness. For smaller markets, companies spend about $900 a week for a 30-second ad schedule and around $8,000 a week in bigger markets such as Sydney. On average, companies pay around $20 to reach 1,000 listeners during peak times of the day and close to $10 or $15 during off-peak hours. Therefore, the cost-effective routes of advertisement are predicted to fuel the demand for the radio advertising market.

Radio Advertising Market Segmentation: -
By Type
Traditional Radio Advertising
Terrestrial Radio Broadcast Advertising
Terrestrial Radio Online Advertising
Satellite Radio Advertising

By Industry Application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom
Healthcare
Media & Entertainment

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Few Points From Table Of Content
1. Executive Summary
2. Radio Advertising Market Characteristics
3. Radio Advertising Market Size And Growth
4. Radio Advertising Market Segmentation
5. Radio Advertising Market Regional And Country Analysis
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25. Radio Advertising Market Competitive Landscape And Company Profiles
26. Key Mergers And Acquisitions In The Radio Advertising Market
27. Radio Advertising Market Trends And Strategies
28. Radio Advertising Market Future Outlook and Potential Analysis
29. Appendix

The report covers the trends and market dynamics of the Radio Advertising Market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.

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Some of the key players involved in the Radio Advertising Market are Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Sid Lee, Citizen Group, Gumas, Division of Labor, Kiosk, Neff.

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The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets after WHO declared COVID-19 as a pandemic.

This release was published on openPR.