Impact of Covid-19 Global Gamification Market with Top Keyplayers -Microsoft Corporation, SAP, BI WORLDWIDE ,Verint, AON, Hoopla

Gamification is defined as the applications in problem solving where mechanics and game thinking are utilized to non-game scenarios for the purpose on engaging users. The primary aim of this software is to engage the employees, customers, partners, and vendors. This software also helps to create community entertainment, interaction as well as team building environment.

Rewards and recognition to employees over performance is the key driving factor which is expected to boost the global gamification market growth. Furthermore, providing lucrative offers to the customers and consumers will positively contribute the market growth. Gamification provides numerous benefits such as better learning experience and instant feedback to participants. Also, artificial intelligence (AI) used for processed and showing personalized results will fill the market growth during this forecast period. In addition to that, rise in digitalization of business processes may create new opportunities for gamification market in near future.

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However, manufacturing complications and lower ROI are the major restraining factors which are expected to hinder the global gamification market growth during this analysis period. Rise in pandemic COVID-19 impacted every sector across the world.

Impact of COVID- 19

The spread of COVID-19 has forced the major organizations to take quick and major decisions in their strategy. The employees have opted for work from home policy in maximum organizations which is the big challenge for the management and employees to maintain constant communication with remote location. Also, spreading virus is causing financial crises is creating pressure on employees.

Market Segmentation

Global Gamification Market is segmented into deployment such as Cloud, and On-Premises, by enterprise size such as Small and Medium Size Enterprises (SMEs), and Large Enterprise. Further, market is segmented into application such as Sales, Marketing, Product Development, Human Resource, and others, and industry such as BFSI, Retail, Healthcare, Government, Education & Research, IT & Telecomm, and Others.

Also, Global Gamification Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Market key Players

Various key players are discussed in this report such as Microsoft Corporation, SAP, BI WORLDWIDE ,Verint, AON, Hoopla, CENTRICAL, MAMBO.IO, MPS INTERACTIVE SYSTEMS, AMBITION, and AXONIFY

Market Taxonomy

By Deployment

• Cloud
• On-Premise

By Enterprise Size

• Small and Medium Size Enterprises (SMEs)
• Large Enterprise

By Application

• Sales
• Marketing
• Product Development
• Human Resource
• Others

By Industry

• BFSI
• Retail
• Healthcare
• Government
• Education & Research
• IT & Telecomm
• Others

By Region

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

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Vishal Thakur
Research Support Specialist
QualiKet Research
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QualiKet Research is a leading Market Research and Competitive Intelligence partner helping leaders across the world to develop robust strategy and stay ahead for evolution by providing actionable insights about ever changing market scenario, competition and customers. QualiKet Research is dedicated to enhancing the ability of faster decision making by providing timely and scalable intelligence. We use different intelligence tools to come up with evidence that showcases the threats and opportunities which helps our clients outperform their competition.

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