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Entrepreneurship, Innovation and Business Clusters

04-13-2012 05:40 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Gower Publishing Ltd

In Entrepreneurship, Innovation and Business Clusters, Dr Panos Piperopoulos provides a comprehensive introduction to what entrepreneurship is all about, how and why entrepreneurs innovate and how innovation systems operate. Acknowledging that what are now known as small and medium enterprises (SMEs) constitute the backbone of most economies, the author then examines in depth the characteristics of SMEs and the crucial role played by the owners and entrepreneurs who innovate to ensure the survival and continued growth of their firms.

April 2012 238 pages ISBN 978-1-4094-3442-9
Price £65.00/US$124.95
Available from Gower and Amazon

Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.

Susan White
Gower Publishing Ltd
Wey Court East
Union Road
Farnham
GU9 7PT
UK

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