Smart Water Softeners Market Projected To Experience Major Revenue Boost During The Period Between 2020-2027

A smart water softener is a revolutionary technology for water treatment, which generally treats the hard water and converts it into soft water. Hard water is a type of water that consists of a high concentration of minerals such as calcium ions, magnesium ions, and other dissolved metals. Whereas, soft water is free from such minerals and is found from the clean natural resources. The smart water softener is used to make the water free from calcium and magnesium ions by the process of ion exchange. The hard water usually builds up lime scale or mineral scale inside the appliances, blocks the water supply, reduces the life of home appliances which use water for functioning, creates deposits and stain on daily use fixtures, and creates a negative impact on health. The innovative technology used in water softeners has increased its demand for residential use. Salt-based water softener and salt-freewater softener are two broad categories of smart water softeners.

COVID-19 Scenario Analysis:
• The uncertain impact of the coronavirus pandemic has caused a reduction in the net sales and revenue of the smart water softener market. The market has lost its sales due to lockdown in many counties.
• The leading companies in the market faced dropdown in production. A.O. Smith temporarily suspended production in manufacturing units of China, India, Mexico, and others. Export and import are highly affected due to government policies and regulations.
• The sales of the smart water softener were impacted due to the disruption in the supply chain as the distribution channels like retail stores and specialty stores were shut down according to the government orders globally.

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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Innovation and technology have provided advanced devices in the market to improve the well being and living standards of the population. Automation and advancement in the home essentials have created an impact on the minds of the customer. Earlier the water purifiers were leading marketing but as the investment in the R&D increased the improved models like smart water softeners created a new trend in the market. The improved features of the water softener, health consciousness, increase in disposable income, system capacity, additional user-friendly features, warranty of the product, inclination toward hygiene and healthy practices, safety of the device, improved appearance, and design of the water softener are key factors that drive the growth of the global smart water softeners market. However, high price of the new series launched, space required for installation, low awareness of the product, and availability of cheap replacement products hinder the market growth. Whereas, investments in automation, promotional activities, technological advancements, environmental regulations, and policies present new pathways in the industry.

The global smart water softeners market trends are as follows:

Trends impacting the smart water softener market

A smart water softener has presented an improved method for the treatment of water used commercially and residentially. The growing urban population and its demand for advanced technology have presented an opportunity for the market growth. The hard water which is generally supplied for residential use and commercial use has been proven to damage the home appliances and create crucial problems in industrial utilization. The use of hard water for daily activities has also harmed the skin with conditions like eczema, acne, and dermatitis and has been proven to cause an effect on the quality of washed clothes due to presence of harsh minerals. Therefore, awareness among consumers has led to an increase in the demand for smart water softener.

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Regions covered North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

Companies covered A.O Smith, Amway Global, 3M,Culligan, EcoWater system, Pentair, Panasonic Corporation, Philips, Haier, Whirlpool Corporation, Coway, Kinetico, Kenmore, Kent RO Systems.

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