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Countybank’s New “Kasasa Cash Back” Checking Account Rewards Consumers with Cash

04-07-2012 04:28 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Countybank

/ PR Agency: Straight Line PR
Countybank’s New “Kasasa Cash Back” Checking Account

Countybank today introduces the simple and rewarding Kasasa Cash Back™ checking account, which offers major cash rewards on everyday debit card purchases.

Greenwood, SC, April 05, 2012 - Countybank today introduces the simple and rewarding Kasasa Cash Back™ checking account, which offers major cash rewards on everyday debit card purchases.

Kasasa Cash Back is a free checking account that rewards account holders with cash back on everyday debit card purchases, and without points or category restrictions like other programs. The cash back amount is based on how much the consumer spends on his or her debit card.

Like all Kasasa accounts, Kasasa Cash Back has no minimum balance requirements to get the cash back, no monthly service fee, free online banking, and nationwide ATM fee refunds.

“We all appreciate rewards and these days everyone can use extra cash. Plus, our research shows that cash is the most highly desired reward of all,” said R. Thornwell Dunlap, III, president & CEO at Countybank. “With our new Kasasa Cash Back account, we’re providing our account holders with exactly what they want.”

To earn cash back, each monthly qualification cycle account holders are asked to do a few simple things like access online banking, receive monthly eStatements, and have an electronic transaction (such as direct deposit) post to their account. And if an account holder does not meet the qualifications in a given month, the account is still free and eligible for benefits the following month.

Kasasa, the first and only collection of bank accounts that actually takes an interest in account holders, was introduced to South Carolina in 2009 through an aggressive, highly engaging marketing campaign that asked consumers, “Do You Kasasa?” Countybank, in other words, was asking consumers to expect more from their banking relationships.

“Kasasa accounts have been extremely well received by our community,” added David Dougherty, Retail Banking Manager. “The widespread enthusiasm for our Kasasa accounts makes me certain that consumers will be every bit as excited about Kasasa Cash Back.”

Countybank is offering three other Kasasa financial products, including Kasasa Cash®, Kasasa Saver® and Kasasa Tunes®. All Kasasa products are free, reward-based accounts, with no minimum balance to earn the rewards, no monthly service fee, online banking and nationwide ATM fee refunds.

Kasasa Cash - A free checking account that rewards consumers with high interest for every month they qualify.

Kasasa Saver - A free, high interest saver account linked to a Kasasa Cash or a Kasasa Cash Back checking account. The cash rewards, including the ATM fee refunds are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

Kasasa Tunes - A checking account that rewards consumers with digital downloads from iTunes® when they qualify.

Kasasa is distributed to Countybank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide. To date, BancVue’s products have delivered more than 1.8 million customers and nearly $18 billion in deposits to community banks and credit unions representing more than 5,000 branches around the country.

For more information on Kasasa accounts, consumers can visit www.ecountybank.com or visit www.kasasa.com/countybank.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.

Contact:
Lara Brown Hudson
Countybank
Greenwood Building, 5th Floor
104 Maxwell Ave
Greenwood, SC 29646
864-942-1521
lhudson@ecountybank.com
http://www.ecountybank.com

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