Gluten-Free Products Market - POsitive Long Term Growth Outlook 2020–2027 | ConAgra food Inc., Hain Celestial Group, Inc., General Mills, Inc., Kellogg Company, The Kraft Heinz Company

Gluten-Free Products Market generated $4.3 billion in 2019, and is estimated to reach $7.5 billion by 2027, registering a CAGR of 7.2% from 2020 to 2027.The report offers anextensive analysis of changing market dynamics, key winning strategies, business performance, major segments, and competitive scenario.

Increase in number of patients suffering from celiac disease and gluten intolerance, rise in number of fitness, health, and beauty conscious consumers, attractive marketing strategies, and operational growth in sales channels drive the growth of the global gluten-free products market. However, lack of proper awareness about gluten-free diet and high cost of gluten-free products hinder the market growth. On the other hand, rise in investments by small and mid-sized players and private labeling of gluten-free products create new opportunities in the coming years.

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COVID-19 scenario-

• With the outbreak of this pandemic, people have become more sentient about adhering to healthy food habits which has increased the demand for gluten-free products worldwide.
• At the same time, there is a steep decline in investments by small and medium-sized food manufacturing companies which has impacted the global gluten-free products market adversely.
• However, governments are taking necessary steps to avert disruptions to food supply chains.

Based on type, the gluten-free bakery products contributed to nearly three-fifths of the global gluten-free products market share in 2019, and is expected to lead the trail by the end of 2027. Increase in demand from celiac patients who want to enjoy bakery products such as cakes, rolls buns, and pizzas boosts the segment growth. The gluten-free baby food segment, on the other hand, would portray the fastest CAGR of 10.5% throughout the forecast period. Babies with celiac disease and gluten intolerance can exhibit symptoms such as inactivity in physical growth, skin rash, and foul-smelling stools. This factor has propelled the growth of the segment.

Based on distribution channel, the convenience stores segment accounted for more than two-fifths of the global gluten-free products market revenue in 2019, and is expected to rule the roost till 2027. Attractive display and low price of gluten-free products in the hypermarket fuel the growth of the segment. At the same time, the drugstores & pharmacies segment would manifest the fastest CAGR of 8.1% during the study period, owing to increase in the number of pharmacies across the world. Also, the fact that the gluten-free products available in drugstores & pharmacies help improve cholesterol levels and promote digestive health drive the segment growth.

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Key players in the industry-
• Hain Celestial Group, Inc.
• Quinoa Corporation
• ConAgra food Inc.
• Kellogg Company
• Valeo Foods Group Limited
• The Kraft Heinz Company
• Freedom Foods Group Limited
• Mondelez International Inc.
• General Mills, Inc.
• Koninklijke Wessanen N.V.

Based on region, Europe generated the highest share in 2019, holding nearly half of the global gluten-free products market. This is due to increase in demand from millennial and surge in the efforts of several ventures to launch new gluten-free products in Europe. Simultaneously, North America would register the fastest CAGR of 9.5% by 2027. This is attributed to rise in number of health-conscious and fitness enthusiasts in the region.

Key findings of the study
• The gluten-free products market size was valued at $4.3 billion in 2019 and is estimated to reach $7.5 billion by 2027, growing at a CAGR of 7.2% during the forecast period.
• By type, the gluten-free baby food segment is estimated to witness the fastest growth, registering a CAGR of 10.5% during the forecast period.
• In 2019, by distribution channel, the convenience stores segment held the highest share, accounts for 42% of the global gluten-free products market share.
• In 2019, Germany was the most prominent market in Europe and is expected to grow at a significant CAGR throughout the gluten-free products market forecast period.

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