Press release
Launch of New OTT Services Leading to the Large-Scale Demand for OTT Platforms in Middle East & Africa During 2020-25
The demand of Over-the-top Media Services (OTT) platforms is escalating at a significant rate in the Middle East & Africa region on an account of the prominent entry of telecom operators into the OTT services in countries such as the UAE, Saudi Arabia, and Qatar. For instance, in the end of 2019, partnered with MediaKind to deliver new and immersive IPTV and OTT services to multiscreen audiences. Along with this, surging demand for OTT services, increasing access to 5G network, and spur in the adoption of mobile-connected devices are key factors anticipated to lead to the market growth of Middle East & Africa OTT platforms in the forecast period.Moreover, the presence of COVID-19 has increased the rate of internet penetration in various countries which placed a lucrative growth opportunity for the companies to launch their platforms in the market. For instance, Discovery in partnership with Starzplay, the Dubai-based SVOD service launched DPLAY in MENA in 2020.
According to MarkNtel Advisors’ research report titled “Middle East & Africa OTT Platform Market Analysis, 2020”, the market size of OTT platforms in Middle East & Africa is anticipated to grow at a CAGR of around ~5% during 2020-25. Based on OTT video, SVoD (paid-for and free) accounted for a significant market share in the OTT platform market in 2019 on an account of rise in the demand for video streaming services such as Netflix and Amazon Prime.
Browse the complete report: https://www.marknteladvisors.com/research-library/middle-east-africa-ott-platform-market.html
Saudi Arabia and UAE Acquired a Majority Market Share
UAE and Saudi Arabia acquired the majority market share in the Middle East & Africa OTT Platform market in 2019 on an account of rising rate of penetration of internet along with the entrance of telecom into OTT service is augment the demand for OTT platform in the region. For instance, UAE's internet penetration surged to 99% in 2019 from 92% in 2015, while KSA surged from 58% in 2015 to 90% in 2019.
https://www.marknteladvisors.com/query/request-sample/middle-east-africa-ott-platform-market.html
Moreover, telecom operators are shifting their focus toward OTT services to a large extent; along with this, international companies are also increasing their footing by expanding their services in the country. For instance, Etisalat, a telecommunications services provider, launched a brand-new OTT service called SwitchTV in the UAE in 2020. Therefore, it is projected to further augment the demand for OTT platforms in the region in the forecast period as stated in the MarkNtel Advisors’ research report “Middle East & Africa OTT Platform Market Analysis, 2020”.
According to MarkNtel Advisors, the key players with a considerable market share in the Middle East & Africa OTT Platform market include Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix, Wavo, beIN Connect and Shahid Plus, etc.
“Middle East & Africa OTT Platform Market Analysis, 2020” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and growth opportunities available for OTT Platform providers across the region. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies.
Key questions answered in the study
1. What are the current and future trends of the OTT Platform industry?
2. How the industry has been evolving in terms of end-user demand and application areas?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the OTT Platform industry?
5. What is the customer orientation, purchase behavior, and expectations from the OTT Platform firms across various countries?
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