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Mobile Marketing Market Next Big Thing | Major Giants IBM, Salesforce.Com, Twitter, Oracle
Mobile Marketing Market
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Summary
Mobile marketing is a multi-channel, digital marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device with an aim to focus on reaching a target audience, via websites, email, SMS and MMS, social media, and apps. SMS and MMS are very powerful channels for mobile marketing. Mobile terminals are becoming more and more important for internet searches. Almost 50 percent of consumers in the United States make direct purchases after receiving an SMS-branded text. According to recent reports, 40 percent of user’s internet time is spent on mobile devices, which can be the best way to market products or services over the device. Some of the key players profiled in the study are SAP SE (Germany), IBM Corporation (United States), Salesforce.Com, Inc. (United States), AT&T Inc. (United States), Twitter Inc. (United States), Oracle Corporation (United States), Adobe Systems, Inc. (United States), SAS Institute, Inc. (United States), OpenMarket (United States) and Vibes Media, LLC (United States).
On the basis of geography, the market of Mobile Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. Large Enterprises will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. BFSI will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Software will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Service Type, the sub-segment i.e. Short Message Service (SMS) will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
The increasing number of internet and mobile user across the globe coupled with the rise in disposable income and consumer shift towards online shopping are the key factors driving the demand for mobile marketing.
Cost-effective Way of Marketing Compared to Other Marketing Techniques
Market Trend
More and more numbers of users are spending larger amounts of time on mobile devices. Mobile Commerce is expanding rapidly and that’s why for marketers; it is very important to keep up with the pace.
Restraints
Compatibility of Software in Different Operating System
Lack of Compelling Content to Engage Mobile User
Navigation on a Mobile Phone
Opportunities
Latest Technological Advancements such as Location-based service (LBS), Augmented Reality, 2D Barcodes, GPS messaging
Growing Use of Mobile E-commerce by Consumers for Shopping
Challenges
Privacy and Security Issues of User Data
Lack of an Effective Marketing Strategy
Major Market Developments:
On January 16, 2018, Marketo, Inc., the leading provider of engagement marketing software and solutions, has announced that it has officially opened its newest office location in Denver, Colo.
Telephone Consumer Protection Act (TCPA) of 1991, passed by the United States considers SMS and MMS marketing messages as automated calls. That means there are three privacy principles that should govern how you implement SMS and MMS into your marketing- adequate notice, opt-in consent, opting-out.
Target Audience:
Mobile Marketing Service Providers, Software & App Developers, Small & Large Business Firms, IT & Telecom Companies and Others
Major Objectives Focused through this Study
• To define, describe, and forecast the Global Mobile Marketing market on the basis of product [] , application [Product Advertising, Service Promotions and Others], key regions and end user
• To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
• To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
• Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
• To provide market size for various segments of the Mobile Marketing market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
• To strategically profile the key players and analyzing their market shares and core competencies in the Mobile Marketing industry
• To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are AdColony, Inc. (United States), GroundTruth (United States), Phonevalley (France) and Mobio Inc. (Russia).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Mobile Marketing market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.
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HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.
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