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Familiar with printing systems from anywhere at any time - cab trade show twin launched online

09-01-2020 01:47 PM CET | IT, New Media & Software

Press release from: cab Produkttechnik GmbH & Co KG

cab's digital trade show twin

cab's digital trade show twin

cab customers are technophiles. They call for quick and easy orientation while in search on the Internet. At this point, cab launched the entirely equipped cabFAIR showroom. Only a device providing Internet access and a web browser are required to circulate freely within it. Models can be viewed 360°, information or videos called up. cab experts reply to questions by chat or in live meetings.

On startup, the cabFAIR user interface allocates eight contact points along a show booth. Users are given many of the possibilities of a real trade show visit, such as devices be selected and rotated all around on the screen. By clicking hotspots, technical or application-specific information are provided. Equipment can be experienced in practice in videos. Users may indicate requests at any time. These are answered by cab experts.

The portfolio will be consistently updated. At present, these products are presented on cabFAIR:

- SQUIX, MACH 4S, EOS, XC, XD4T label printers providing a wide range of possibilities
- HERMES Q print and apply systems for automated labeling without limits
- IXOR for labeling large quantities of pre-printed labels
- AXON 2 for labeling lab samples

Statements of cab officials:

“Many things can be displayed properly on classic websites and in product catalogs. The new online showroom goes beyond this, enabling us to illustrate in particular things that require explanation, as well as possibilities of variation. Potential customers benefit from an additional contact point, yet we also provide support for our distributors”. Alexander Bardutzky, cab CEO

“Corona has recently made it clear again: Apart from and in addition to contact face to face at trade shows or in companies, there is need for tools in terms of customer communication. cabFAIR advises where it is most convenient – on the Internet, without travel and related costs, independent from time and place. The cab brand experience is extended virtually”. Ralf Ritzert, Head of cab Marketing Dept.

cabFAIR online: https://fair.cab.de/en

Presscontact: Guntram Stadelmann, cab Produkttechnik GmbH & Co KG, Wilhelm-Schickard-Str. 14, 76131 Karlsruhe, Phone: +49 721 6626-285, Fax: +49 721 6626-249, Email: g.stadelmann@cab.de

About: cab is Europe’s leading manufacturer of devices and systems to label individual components, units, products and packaging. Healthy global growth, both technical and functional lead and competent customer support are prior goals of the company. There are 400 employees in Germany and in seven subsidiaries abroad as well as 820 distribution partners in more than 80 countries to meet the targets. https://www.cab.de

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