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05-24-2007 11:17 PM CET | Arts & Culture

Press release from: die angewandte

/ PR Agency: Cloed Priscilla Baumgartner
Credit: Graham Dolphin (detail)

Credit: Graham Dolphin (detail)

'The Death of Taste: The Future of Fashion' questions the process of fashion-making beyond the simple allure of the catwalk and its designer clothes and accessories. In the 21st century, fashion is a global industry embracing modes of instant distribution that demand an ever-faster turn-over of styles and images linked to emerging fashion tastes. From London to Vienna, through to Russia and Turkey, stylists, forecasters, buyers, designers, post-production artists and editors mediate and manipulate the seasonal style shifts in relation to their local taste cultures. No longer can we consider fashion as a creative pursuit led by the creative genius of the lone fashion designer. Rather it is an increasingly complex cultural phenomenon involving an enormous range of cultural mediators. Fashion is both the fleeting moment of a 1980s retro-neon t-shirt and the enduring form of a bespoke suit.

Who’s steering the fashion industry anyway and where does our taste in fashion really come from? Why is yellow ‘in’ one month and out the next? And isn’t it too soon for a 1990s fashion revival?

Organised by Alison Clarke (University of Applied Arts Vienna), Joanne Entwistle (London College of Fashion) and Alistair O’Neill (Central St Martins London) as a London/Vienna debate The Death of Taste brings together, (in expert panel discussion) fashion industry experts, academics and designers at the cutting edge of fashion.

Speakers include Marios Schwab (New Designer of the Year 2006, UK), Penny Martin (editor in Chief of, Christopher Breward (fashion historian and author), Elfie Semotan (fashion photographer), Klaus Mühlbauer (hat designer), Florian Ladstätter (contemporary jeweller), Gerda Buxbaum (fashion expert and author), Petar Petrov (fashion designer), Susie Coulthard (British fashion stylist), Thomas Ballhausen (Austria Film Archiv), Nick Ryan (sound designer/Hussein Chayalan shows), Myung Il Song (owner avant-garde fashion store), Nilgin Yusuf (fashion editor), Helga Schania (Wendy & Jim), Simone Springer (rosa mosa) etc.


Friday 22 June 2007

MAK Auditorium
FAST FASHION: SLOW FASHION Contemporary designers, art directors and fashion theorists including Klaus Mühlbauer, Anais Horn, WENDY& Jim, Wessie Ling and Joanne Entwistle discuss the temporalities of global and local fashion from luxury hand-made goods to high street fast-fashion. Can small scale and stylistically innovative fashion survive in a market driven by accelerated style change?

MAK Auditorium
FASHION IN FILM Thomas Ballhausen of the Filmarchiv Austria introduces original fashion archive from 1950s and 1970s Austrian newsreels revealing the unique history of Austrian fashion from haute couture to popular culture.

Auditorium Foyer

SYNASTHESIA Nick Ryan introduces his collaborative online installation “Synaesthesia”, an interactive artwork exploring fashion as a multi-sensory phenomenon commissioned by “SHOWSTUDIO” and created in 2006 by Daniel Brown, Nick Ryan and Nick Knight.

GAME ON Wessie Ling introduces her interactive installation exploring how cities exploit fashion to achieve varied objectives beyond serving the fashion industry. The installation is a giant game board – a catwalk with a map highlighting the 85 cities that host fashion weeks displayed on the runway.

Auditorium Foyer

Saturday 23 June 2007

MAK Auditorium
FASHION CITIES in an era of global spectacle, fashion has become an important means by which cities assert themselves as having a unique, stylized identity. Exploring how place and style intersect, the session includes British and Austrian fashion historians, Christopher Breward and Gerda Buxbaum, jewellery designer Florian Ladstätter, fashion photographer Elfie Semotan and fashion theorist Alistair O’Neill discussing the politics and myths of fashion cities.

MAK Auditorium
DEMOCRACY OF FASHION With celebrities such as Kate Moss ‘designing’ high street fashion collections for mass consumption and the internet providing minute by minute style analysis, this session asks if fashion has become truly democratic. Is fashion now driven by consumption rather than production? Is there still space for the ‘avant-garde’ in fashion? The discussion includes leading fashion editor Penny Martin, conceptual fashion retailer Myung ILSong, fashion journalist Nilgin Yusuf, designer Simone
Springer and design theorist/anthropologist Alison Clarke.

MAK Auditorium
STYLING VERSUS CONTENT Designers were once considered the innovative force of fashion, but increasingly the figure of the ‘stylist’ has assumed this role. In a discussion with leading London and Vienna based stylists, Susie Coulthard and Sammy Zayed, fashion designer Petar Petrov and magazine editor Kira Stachowitsch, fashion theorist Joanne Entwistle and Alistair O’Neill explore the impact of the styling and the future of fashion.

Auditorium Foyer

MAK Auditorium
KEYNOTE INTERVIEW: MARIOS SCHWAB, the young up-coming fashion designer favoured by the fashion elite, has received international acclaim and editorial ranging from Vogue, Harpers Bazaar, through to ID, SelfService and Dazed and Confused. His burgeoning success in cutting edge design is complemented by his appeal to accessible fashion consumption through the creation of a boutique collection designed for the leading UK fashion retailer Top Shop.

Day-pass: 9 / Concession 4.
Free admission for Academic staff and students of the Angewandte
Tickets available at the event.
Group bookings and reservations can be made via email to:
For registration contact:
University of Applied Arts Vienna
Oskar Kokoschka-Platz 2, 1010 Vienna, Austria
Phone: +43-1-711 33 2160
Fax: +43-1-711 33 2169

University of Applied Arts Vienna
Design Departement
Alison J. Clarke

Organised by
University of Applied Arts Vienna
Oskar Kokoschka-Platz 2, 1010 Vienna, Austria
Phone: +43-1-711 33 2160
Fax: +43-1-711 33 2169

Cloed Priscilla Baumgartner
+43 699 10703545

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