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Home Insecticides Market SWOT Analysis by Key Players- SC Johnson, Reckitt Benckiser, Dabur
Home Insecticides Market
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Home insecticide products are widely gaining acceptance from people to keep homes and gardens insect-free and to ensure safe and healthy living environments. Insect repellent sprays, vaporizers, coils, mats, combustible papers, skin creams, gels and lotions are the different types of home insecticide products that are available in the Indian market.
India is a growing market for home insecticides products. Product innovation is a go-to-market strategy adopted by firms to increase market penetration in rural areas and consumption growth in the urban areas. Indian companies like Godrej Consumer Products and Jyothy Laboratories, among others have come up with a range of low priced products such as mosquito repellent cards priced at INR 1/card mainly to tap the rural consumers. The players are also heavily focusing on developing integrated marketing communications like television, newspapers, internet, and radio advertisements to increase sales.
The India home insecticides market is segmented by category into insecticide coils, electric insecticides, spray/aerosol insecticides, and other home insecticides products. Insecticide coil holds the largest share of the market. Godrej Consumer Products, with its two brands ‘Good Knight’ and ‘Hit’, is the largest player in the home insecticides segment and accounts for the major part of the total market share.
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Key growth factors:
-Owing to globalization and greater purchasing power, consumers are willing to spend more on home insecticides. With an increase in discretionary income of consumers, they can now spend more on products that are beyond basic utilities which in turn is favouring the growth of the market in India.
-Organized retail improves accessibility and permits evaluation of large number of alternatives, as well as provides special offers and discounts. The emergence of organized retail is also playing a crucial role in increasing the availability of the home insecticide products across the country.
Threats and key players:
-Home Insecticide products may pose health threats due to prolonged exposure to the smell or harmful chemical emissions. The smoke and ash of insecticide products contain traces of heavy metals such as lead, chromium, tin and nickel which is harmful for human health.
-Godrej Consumer Products, SC Johnson, Reckitt Benckiser, Jyothy Laboratories, Dabur India Ltd., and Nilgiri Herbals & Agro Industries Pvt. Ltd., are some of the major players operating in the Indian home insecticides market
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Key Answers Captured in Study are
Which geography would have better demand for product/services?
What strategies of big players help them acquire share in regional market?
Countries that may see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
How feasible is market for long term investment?
What opportunity the country would offer for existing and new players in the Home Insecticides market?
Risk side analysis involved with suppliers in specific geography?
What influencing factors driving the demand of Home Insecticides near future?
What is the impact analysis of various factors in the India Home Insecticides market growth?
What are the recent trends in the regional market and how successful they are?
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Some extract from Table of Contents
• Overview of India Home Insecticides Market
• Home Insecticides Size (Sales Volume) Comparison by Type (2019-2025)
• Home Insecticides Size (Consumption) and Market Share Comparison by Application (2019-2025)
• Home Insecticides Size (Value) Comparison by Region (2019-2025)
• Home Insecticides Sales, Revenue and Growth Rate (2019-2025)
• Home Insecticides Competitive Situation and Trends
• Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type
• Analyze competitors, including all important parameters of Home Insecticides
• India Home Insecticides Manufacturing Cost Analysis
• Marketing Strategy Analysis, Research Conclusions
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