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Creative FX display Mini’s support for the Olympics

02-11-2012 07:48 AM CET | Logistics & Transport

Press release from: Creative FX

/ PR Agency: RONIN
Creative FX apply graphics for Mini's olympic display

Creative FX apply graphics for Mini's olympic display

London-based signage specialist, Creative FX, has applied new Olympic-themed graphics to the windows of BMW Mini’s flagship store in Park Lane as part of BMWs campaign to support the 2012 games.

The display is set on a backdrop of an outline of the London skyline, including iconic London landmarks, such as St Paul’s Cathedral, Tower Bridge, the Gherkin and the London Eye, whose pods have cleverly been replaced with BMW cars. It also includes a host of athletes, the Olympics logo and a count down to the games.

Printed on Avery digital external vinyl, using specialist outdoor inks, the graphics will last between five and seven years. The versatility of the vinyl, however, means it can easily been removed once the games are over. This is the second window display Creative FX has fitted for the Park Lane store, having applied Christmas-themed graphics at the end of the last year.

The display is part of BMW’s wider support of the Olympics. Official Automotive Partner of the games, BMW will provide a fleet of 4,000 cars to be used by athletes and officials at the games. With the objective to host the ‘most sustainable games ever’, this includes 200 electric-only vehicles (160 BMW 1-Series ActiveEs and 40 MINI Es).

Mini has also released special editions of the Mini Cooper as part of its ongoing sponsorship campaign, with two after popular London neighbourhoods: the Baker Street edition and Bayswater edition.

In the lead up to the games, Chris Pook, Director at Creative FX predicts more people will be using vinyl to demonstrate their support for London 2012. “Vinyl is so adaptable it can used in lots of different ways. From shop windows, to banners, Union Jack cars, even wall displays, we can wrap it all.”

Creative FX is a Bromley-based signage and display company specialising in vehicle liveries and automotive services, as well as shop signs and digital wallpaper.

We specialise in the design, production and installation of vehicle wraps for both the commercial and retail sectors. Any design can be used, from simple text and logo to a fully photographic vehicle wrap.

As well as wrapping individual vehicles, the Creative FX team has also carried out projects for major car manufacturers, and has completed numerous special commission projects for events and charities, such as: Arsenal FC (Teenage Cancer Trust); Mazda (618 vehicles wrapped in Belgium); Skoda (Fastest 2 litre production car ever); and two chrome Audi R8s auctioned at Elton John’s White Tie and Tiara Ball for £620,000.

Creative FX also provides stone chip protection and window tinting services, and is an authorised supplier of vehicle badging for a number of leading car manufacturers including Volkswagen Group, Audi UK, Nissan GB, Toyota GB, Subaru UK, Kia Motors, Hyundai UK and Renault UK.

Creative FX
145 Masons Hill
Bromley
Kent
BR2 9HW

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