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Real life made better with augmented reality

02-02-2012 03:13 AM CET | IT, New Media & Software

Press release from: OpenXcell Inc.

Augmented reality is the next big thing that will hit the mobile industry like a storm. Read on to know more about this mind-blowing technology.

With the world shrinking every day, It is not uncommon now for us to travel to unfamiliar parts of the globe and we might get lost in the city streets or might face language barriers. Fortunately, now we have a technology that will eliminate these challenges in the coming future and add value to the human life. It is called the Augmented Reality.

As the name suggests, augmented reality is an extension of reality. Aptly speaking, it is nothing but a layer of information merged or superimposed upon the real world as observed by an individual. Imagine a specific location or famous architectural structure in your city. Once you look at it, augmented reality will automatically give you information about the structure. It can also give you information about the nearest subway station from that particular point, the nearest hospital or a restaurant, and other details which you would find useful.

In the past, People working with augmented reality made several attempts to make a device that would serve the users with augmented information but sadly the methods and devices developed only remained experimental. And then it was Steve jobs, who would make a phone that would have all the important hardware components and excellent software functionalities to support augmented reality and above all, make it commercial. This is reflected by the number of AR apps that are available in the app store today. One of which is called the ‘Wikitude’ that runs on an iPhone. ‘Wikitude’ gives information about the surroundings to a user with respect to her/his current location.

Shailee, Research Analyst in mobile marketing department at Openxcell Technolabs says, “I believe that augmented reality apps are best suited for mobile devices. Consider an I-phone that is always connected to a network via GPS, has an accelerometer, a digital camera and a digital compass. This is all you need for the network and the phone to understand you current location and your physical and geographical orientation. After that, it’s the respective the application that spins the magic”. “You can enjoy a demo game initiated by a QR code pasted on the wall next street by a game company , find out the distance of the nearest gas station from your current location or might enjoy an animated advertisement on a pamphlet . All you have to do is to switch on the camera of your mobile device and place it over the desired location. The data is then transferred to the web server where it is analyzed allowing it to serve the desired information that to the user. You can also watch ‘Angels and Demons’ in the same manner if you to visit The Louvre anytime. It is just phenomenal” says Varshal.

“There is a huge market for mobile applications based on augmented reality that is springing up slowly. This technology will play a major role in the mobile app development across all industries such as travel & leisure, advertising & communication, education, games and many others”, says Jayneel Patel Managing Director of Openxcell Technolabs. He adds, “I am not only hopeful of AR applications but I firmly believe that offshore AR app development companies like ours will certainly add a significant momentum to it”.

As every day, more than 700000 android phones and more than 1300000 iOS devices are activated, augmented reality apps with their jaw dropping functionalities and engaging user experience appears to be a worthy investment option.

OpenXcell Technolabs is an offshore iPhone app development company. The company holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. Openxcell has its headquarters located in the US with its app development centre located in India. Openxcell is participating in CeBIT 2012- Hannover, Germany at Hall 6, Stand D-44.

Openxcell Technolabs is a trusted global offshore developer specialized in iPhone app development services at competitive prices. Check out its amazing mobile apps at

OpenXcell Inc.
73 Woodbine Drive,
Hicksville, NY 11801.

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