Over-The-Top Content Market Analysis, Trends, Growth, Size, Share, Forecast 2019 to 2025

The global OTT content industry is estimated to register lucrative growth over the forecast period 2019-2025. OTT refers to the delivery of TV content and film through the internet without any requirement to subscribe to a conventional satellite pay and cable services, such as Time Warner Cable or Comcast. OTT viewing has gained popularity with the sharp growth of Netflix as it shifted the trend from simply showing old movies and television shows to developing original content and distributing licensed content more quickly.

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OTT content can be accessed directly on a computer; however, it is often watched on a Web-enabled television or via any Internet-enabled device, such as a Roku or Apple TV, connected to conventional television. The factors contributing to the growth of the global OTT content market include increasing disposable income, growing mobile and internet penetration globally coupled with improving internet connection speed, and increasing the number of online streaming platforms such as Netflix, Amazon Prime, and others.

Moreover, the industry has witnessed a sharp increase in its revenue soon after the outbreak of the COVID-19 pandemic. With the epidemic rampaging across the globe, the governments of several nations have announced a partial or full lockdown in the countries. To lower the spread of coronavirus, governments have called on people to shelter in place at home and prohibited social gatherings, which has led to an increase in the pool of online channel viewership. The report analyzes the global OTT content market on the basis of content type, deployment type, and geography. Based on the content type, the market is segmented into text messaging and images, video, and VoIP. Based on the deployment type, the market is segmented into cloud-based, web-based, and on-premise.

The global OTT Content market is analyzed on the basis of the geographical regions that are contributing significantly towards the growth of the market. The market has been segmented into North America, Europe, Asia Pacific and Rest of the World (RoW). North America is estimated to be the major region in the global OTT Content market owing to a significant presence of major players, such as Netflix, Inc., Amazon Web Services, Inc., and Microsoft Corp. in the region. High penetration of the internet across the region is further contributing to the growth of the market. Asia-Pacific is estimated to be the fastest-growing region in the global OTT Content market. The growth of the market in the region is attributed to the rapidly developing telecommunication infrastructure.

Moreover, the companies are expanding the availability of their OTT Content platforms in India owing to increasing demand for online streaming services in the region. Several online platforms have been launched in India, which include Netflix, Hotstar, Voot, and TVFPlay. These platforms are gaining significance among OTT Content users in the region. Moreover, the recent spread of deadliest COVID-19 has forced the government to mandate the shelter-in-place at home for its population which is fueling the viewership pool of these OTT Content companies. Some of the OTT Content services in India such as Netflix, Amazon Prime Video, and Hotstar have already seen nearly a 20% rise in viewership since the beginning of March 2020.

The companies active in the OTT Content market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. The companies are focusing on product innovations, expansions, mergers, and acquisitions, and finding a new market or innovate in their core competency in order to expand individual market share. For instance, in June 2018, Times Internet, an Indian media firm acquired MX Player, a local video platform to gain a strong foothold in India’s increasing video over-the-top (OTT) space. Moreover, OTT Content companies are continuously entering into partnerships for increasing their on-demand as well as live content. For instance, Hulu is adding free, live news stream over its apps for customers. In March 2020, Hulu has partnered with ABC News Live to broadcast live news 24/7 to Hulu on-demand subscribers as part of their existing subscribers.

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Regional Analysis

North America
• United States
• Canada
• Rest Of North America

Europe
• United Kingdom
• France
• Germany
• Italy
• Spain
• Rest Of Europe

Asia Pacific
• India
• China
• Japan

Rest of the World

Companies Studied
• Amazon Web Services Inc.
• AT&T Inc.
• Apple Inc.
• Facebook Inc.
• Google LLC
• HBO Inc.
• Hulu LLC
• Muvi LLC
• Netflix Inc.
• Sony Pictures Television, Inc.
• Viacom Inc.

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