India Air Purifier Market to Surpass Rs 566 Crore by 2016 Says TechSci Research

The rising pollution level has become one of the most important areas of concern for nations worldwide. Everyday activities of transportation, cooking, industrialization, etc. are easily identifiable as being unclean, and the cause of deterioration of the quality of air. Growing concern about depleting quality of air and advancement of technologies to save oneself from harmful effects of air pollution has generated huge opportunities for sale of air purifier’s in Indian market. A slow but gradual improvement in the level of awareness regarding air purification products and their advantages has been witnessed in the recent times, which is expected to drive growth in air purifier market in India.
According to recently published report by TechSci Research ‘India Air Purifier Market Forecast & Opportunities 2016’, the market for air purification products provides one of the greatest opportunities in the coming years. Globally, air purifier market is expected to grow at a CAGR of 8% till 2016, while Indian air purifier market is expected to grow at a CAGR of 54% percent till 2016. “The current penetration level of air purifiers in India is extremely low when compared with countries like US, Japan & Korea where penetration level exceeds 20%. It is forecasted that Indian air purifier market will surpass Rs. 566 Crore by 2016. The current market leaders in Indian air purifier market - Eureka Forbes, KENT, Osim and Sanyo are performing fairly well then anticipated” says Karan Chechi, Research Director at TechSci Research.
There are many established players who are planning to enter this market as its offers huge growth opportunities. The companies like Eureka Forbes & KENT are moving aggressively to repeat the history like what they did to water purifier market by initially investing a lot of money in consumer awareness. The Indian air purifier market is still at its nascent stage and is still up for grabs.

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