Hygiene Industry Market Trends, Size, Forecast - 2019-2025

The global hygiene product industry is related to the manufacturing of products that are used to maintain personal cleanliness and to safeguard one from the contagious diseases. The factors that were fueling the growth of the market before pandemic of COVID-19 include the recent improvement in standards of living coupled with the growth in public attention towards overall health all across the globe. Additionally, factors such as recent awareness program through social media and advertisement also contributed significantly to the global hygiene product market growth.

However, with the outbreak of COVID-19 since January 2020, the demand for hygiene products has grown with an exemplary growth rate. The COVID-19 virus was novel and hence the government organizations across the globe published guidelines to maintain hygiene with the use of sanitizer and soaps more often which created a wide gap between supply and demand of hygiene products including hand sanitizer, toilet paper and so on.

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The global hygiene product industry is segmented based on product type into facial, body, and hair care, feminine care, hand care, incontinence supplies, and oral care. Out of which, hand care sanitizer segment is ascending with the fastest growth after the pandemic. The increasing share of the sanitizer segment is mainly due to the portability offered by the sanitizers as it can be used anytime and anywhere.

Effect of COVID-19 on the hygiene product industry can be observed all across the globe including North America, Europe, Asia Pacific, and the Rest of the World. In the US, people have already taken stored hand sanitizer, canned goods, and other emergency rations and as a result, there was a huge shortage of these materials in the country. Additionally, Europe was also facing the same shortage of hygiene products especially sanitizers. Therefore, several breweries and distilleries in Europe are switching to produce hand sanitizers.

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Segmentation
o Facial, Body, and Hair Care
o Feminine Care
o Hand Care
o Incontinence Supplies
o Oral Care

Impact of COVID-19 on major economies

North America
o United States
o Canada

Europe
o UK
o Germany
o Italy
o Spain
o France
o Rest of Europe

Asia-Pacific
o China
o Japan
o India
o Rest of Asia-Pacific

Rest of the World

Company Profiles
o 3M Co.
o Byotrol PLC
o Essity AB
o Georgia-Pacific LLC
o Henkel AG & Co. KGaA
o ITC Ltd.
o Johnson & Johnson
o Kimberly-Clark Corp.
o Reckitt Benckiser Group PLC
o The Clorox Co.

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