Press release
Vivid Racing Makes 35 Entrepreneurs Under 35 List in Phoenix Area
Dan Mermelstein and Rob Rohn, co-owners of Vivid Racing
Since 2001, Vivid Racing has been a major competitor in the performance automotive industry. Rob Rohn and Dan Mermelstein started with nothing in hand, and like 95% of the entrepreneurs in the under 35 list, they financed their business with some type of small loan. In their case it was $1,500 from their parents. Rob and Dan have made Vivid Racing into a multi-million dollar company and one of the most successful and recognized brands in the aftermarket arena.
They have been featured in almost every magazine about their business, as well as the cars they have built. Rob and Dan have competed in 3 Gumball 3000 events, Bullrun Rally, and were featured on ESPN2's "Import Racer" TV show. Vivid Racing has also built several demo cars including some for Pepsi/Mazda and Cusco/Subaru.
Making the 35 Entrepreneurs Under 35 list is a fitting way to celebrate Vivid Racing's ten-year anniversary.
Going from a small rental office that they shared to a 15,000 square foot building that they own in Gilbert, Arizona in just ten years gives the two much to be proud of. The number of employees has grown to thirty, and the shop in back is always full of cars. On the walls of the hallways are large, framed posters of the many automobiles that have gone through the Vivid Racing transitions, attesting to the success of the company.
Vivid Racing is a multi-million dollar small business in the automotive aftermarket industry. They have been featured in almost every magazine about their business and cars they have built. Rob and Dan have competed in 3 Gumball 3000 events, Bullrun Rally, and featured on ESPN2's "Import Racer" TV show. Vivid Racing has also built several demo cars including some for Pepsi/Mazda and Cusco/Subaru.
Dan Mermelstein
Vivid Racing
1429 W. Scott Ave.
Gilbert, AZ 85233
480 966-3040 x222
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