Kinnek.com Launches a Groundbreaking New B2B Search Engine – Kinnek Explore™

NEW YORK, NY – December 14, 2011 – Kinnek (http://www.kinnek.com), an online procurement platform that helps businesses get customized price quotes from suppliers, announced today the launch of Kinnek Explore™ (http://www.kinnek.com/explore/public). Kinnek Explore™ is the most advanced tool available for businesses to find suppliers for specific products and services. It is different from traditional supplier search engines because it leverages Kinnek's vast database of actual quotes submitted by suppliers for thousands of unique products. As a result, Kinnek Explore™ provides a much more focused search capability than simply browsing through large generalized directories of suppliers.

“It is critical for business owners and procurement managers to know which suppliers are able to provide the exact products they are looking for,” said Karthik Sridharan, co-founder and vice president of business development at Kinnek. “The lack of clear, organized information about the product offerings of suppliers is a major hindrance to businesses in improving their purchasing processes. Kinnek Explore™ offers a unique solution to this problem.”

Kinnek Explore™ is powered by Kinnek.com's main product offering, which is an online platform that enables businesses to request customized quotes from suppliers for their purchases. Each time a supplier submits a quote for a specific product on Kinnek.com, information about the quote is added to the Kinnek Explore™ database, enabling other businesses that are researching the same product to find that supplier. “That's the true power of Kinnek Explore™, it is constantly improving,” noted Rui Ma, co-founder and vice president of member services at Kinnek. “Each time a supplier submits a quote on our platform, it increases the search capabilities for other businesses. It's the network effect being harnessed to solve a business-to-business problem.”

Kinnek Explore™: An Example
Take the example of a winery that wants to purchase 750mL Burgundy antique green wine bottles with cork finish. Since this is a very specific product, it would be difficult for the winery to find the suppliers that offer this type of wine bottle. The winery would have to browse through a general directory of glass bottle suppliers and make phone calls to individual suppliers, which would be tedious and time-consuming. With Kinnek Explore™, this process becomes incredibly simple: the winery can search for "750mL Burgundy antique green wine bottles cork finish", and instantly get a list of suppliers that have recently submitted quotes for similar products.

Kinnek.com, launched in March 2010 by Rui Ma and Karthik Sridharan in New York City, is an online procurement platform that helps businesses get customized price quotes from a broad range of suppliers. Kinnek brings the power of advanced procurement solutions to the small and medium-sized business segment. More than 5,000 businesses are now using Kinnek.com to improve their purchasing processes. For more information, visit http://www.kinnek.com.

Karthik Sridharan
Co-Founder, VP of Business Development
(919) 617-1683
karthik@kinnek.com
Kinnek.com

This release was published on openPR.