Press release
Digital-Out-Of-Home (DOOH) Market Worth USD 8.393 Billion by the end of 2023
DOOH media is a form of marketing and advertisement solutions for targeting large audiences residing outside the home. The global digital-out-of-home market is expected to witness significant growth in the future, owing to increase in expenditure on sales & marketing and inclination towards digitization across the globe.
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The Asia-Pacific digital-out-of-home market is expected to register the highest CAGR during the forecast period, due to increase in government investment on digitization and rise in GDP in the regions, which assist in high advertisement spending.
The digital-out-of-home market is segmented based on format type, application, end user type, and geography. On the basis of format type, the market is classified into billboard, transit, street furniture, and others. By application, it is divided as indoor and outdoor. On the basis of end user type, the market is divided into automotive, personal care & household, entertainment, retail, food & beverages, telecom, BFSI, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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KEY BENEFITS FOR STAKEHOLDERS
o In-depth analysis and dynamics of the digital-out-of-home market is provided to understand the market scenario.
o Quantitative analysis of the current trends and future estimations from 2017 to 2023 is provided to assist strategists and stakeholders to capitalize on the prevailing market opportunities.
o Porter's five forces analysis examines the competitive structure and provides a clear understanding of the factors that influence market entry and expansion.
o A detailed analysis of the geographical segments enables the identification of profitable segments for market players.
o Comprehensive analysis of the trends, subsegments, and key revenue pockets of the market is provided.
By Format type
o Billboard
o Transit
o Street Furniture
o Others
By Application
o Indoor
o Outdoor
By End-User
o Automotive
o Personal Care & Household
o Entertainment
o Retail
o Food & Beverages
o Telecom
o BFSI
o Others
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