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Playout Solutions Market by 2020-2027 Focusing on Leading Players Belden Inc., Imagine Communications, Pebble Beach Systems, Pixel Power

05-08-2020 03:13 PM CET | IT, New Media & Software

Press release from: The Insight Partners

There are some structural changes in the media and broadcast industry that involve increasing customer behavior and technical advances. As a part of the television industry's evolution, broadcasters are opting innovative technologies to respond rapidly to commercial opportunities. Industries demand innovative technologies for higher quality display and flexible content management based on metadata. Playout solutions are implemented in broadcasting for the advanced transmission of TV channels or radio content. The playout solution market is witnessing a lucrative growth owing to the increasing demand for personalized broadcast services across the world. Additionally, rising demand for cloud based playout solutions is also driving the market at the global level.

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The global playout solutions market is accounted to US$ 884.1 Mn in 2018 and is expected to grow at a CAGR of 7.7% during the forecast period 2019 - 2027, to account to US$ 1719.2 Mn by 2027. The report includes key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

Research Report Highlights:
oMarket Dynamics
oMarket Scope
oMarket Trends And Outlook
oKey Opportunities
oCompetitive Landscape
oValue Chain Analysis
oRegional Framework
oMarket Segments And Sub-Segments

The sports broadcasting industry is undergoing revolutionary innovations with technological developments to provide a better experience for users. Emerging technology and innovative workflows are transforming live sports production. The transition is mainly being driven by standalone streaming services, linear over-the-top (OTT) providers, and companies like Amazon, Facebook, and Twitter, bidding for streaming rights. In the US, increasing shift towards digital video platforms along with increasing bidding from Amazon and Facebook for sports streaming rights is changing the sports landscape in the country.

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Recently, Amazon obtained broadcasting rights of European Soccer Champions League matches in Germany, strengthening its sports content portfolio. Such demand from users for the personalized sports broadcast services will attribute to the growth of playout solutions market. The demand for enriched video experiences is expected to pave the way for broadcasters across the world, especially in Asia. The broadband proliferation is increasing across the Asia-Pacific owing to the on-demand consumer viewing. Moreover, subscription-based over-the-top (OTT) platforms such as Netflix are gaining traction in Asia. Moreover, the number of OTT providers is increasing, battling for streaming rights of various sports, including cricket, hockey, and others. All these factors are influencing the market growth for global playout solutions.

The market for global playout solutions is concentrated with some very well-established players. Some of the players present in global playout solutions market are Amagi, Evertz Microsystems, BroadStream Solutions, Harmonic Inc., Belden Inc., Imagine Communications, Pebble Beach Systems, Pixel Power, PlayBox Technology, Florical Systems and amongst the others.

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The playout solutions market based on applications has been segmented sports, news, entertainment, lifestyle and fashion, others. The entertainment segment accounted for the largest share in the global playout solutions market, whereas the sports segment is expected to register the fastest growth rate during the forecast period. For the entertainment industry, manufacturers such as Encompass produce a linear channel automatically with SCTE messages, marking the beginning and end of the program section and advertising, along with the inclusion of high-quality metadata allowing to frame correct source file output like AVOD, SVOD, Live-to-VOD and digital ad insertion.

The research provides answers to the following key questions:

What is the estimated growth rate of the market for the forecast period 2020-2027? What will be the market size during the estimated period?
What are the key driving forces responsible for shaping the fate of the Playout Solutions market during the forecast period?
Who are the major market vendors and what are the winning strategies that have helped them occupy a strong foothold in the Playout Solutions market?
What are the prominent market trends influencing the development of the Playout Solutions market across different regions?
What are the major threats and challenges likely to act as a barrier in the growth of the Playout Solutions market?
What are the major opportunities the market leaders can rely on to gain success and profitability?

Contact Us:
Call: +1-646-491-9876
Email: sales@theinsightpartners.com

About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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