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Retail Analytics Market Growth Projection 2020 Key Players: - 1010Data, Adobe Systems, Inc, FLIR Systems, Inc., HCL Technologies, IBM Corporation, Microsoft Corporation, MicroStrategy Incorporated, Salesforce.com, Inc., SAP SE, SAS Institute, Tableau Soft

05-05-2020 02:05 AM CET | IT, New Media & Software

Press release from: DecResearch.com

Retail Analytics Market

Retail Analytics Market

The retail analytics market is poised to observe lucrative growth due to burgeoning proliferation of big data and cloud in the retail sector. Nowadays, large brands and retailers are actively employing retail analytics to understand their consumer's buying patterns and for deriving meaningful data insights. In a bid to offer accurate analytics, developers are incorporating latest technological advancements in these solutions to help businesses effectively identify and target potential customers.

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This could massively benefit prominent retailers as they leverage big data to streamline their merchandising strategies. Additionally, factors like rapid adoption of online shopping and e-commerce platforms for purchasing mundane items and escalating demand for data-intensive solutions could sway retailers to implement retail analytics solutions into their businesses.

Retail analytics market players, including 1010Data, Adobe Systems, Inc., Angoss Software, Bedrock Analytics Corporation, FLIR Systems, Inc., HCL Technologies, IBM Corporation, Information Builders, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Qlik Technologies, Inc., Salesforce.com, Inc., SAP SE, SAS Institute, Tableau Software, Teradata Corporation, and TIBCO Software, Inc. are accomplishing significant research and development investments in order to bring up solutions with newer capabilities and product launches to score an edge over the competitors.

Effective customer management plays a vital role in enhancing a retailer's consumer base. Increasing focus towards customer profiling to attain better ad targeting and customer loyalty could foster the growth of customer management services in retail analytics market, helping record a compound annual growth rate of more than 20% by 2026.

Customer management solutions allow retailers to obtain actionable insights from consumer data while helping them to accordingly design new strategies to strengthen their customer base through customized & highly relevant offers. Taking March 2018 for instance, Nokia unveiled a new AI-based customer management analytics platform that supported experience in index functionality. This helped retailers to address their customer's grievances and issues through real-time query resolution and automated recommendations.

Surging investments in retail AI coupled with rapid digitalization is fueling the deployment of retail analytic solutions in Europe. Forecasters claim that Europe retail analytics market could monitor more than 20% CAGR by 2026. Factors like evolving customer preferences, inconsistency in supply chains, and increasing retail shrinkage could supplement regional business growth over the forecasted timeframe.

Besides, European retailers are also harnessing latest technological innovation and are often open to exploring new analytical tools to strengthen their business abilities. Citing an instance, back in August 2018, Symphony Retail AI joined forces with Globus, a German hypermarket retailer, to improve its user's online ordering experience. This, in turn, allowed the firm to curb the product delivery time and enhance its multichannel logistics processes.

In a bid to ascertain significant retail analytics market share, retail analytics companies are heavily adopting various growth strategies like new product launches. Companies are planning to venture into new alliances to supplement their long-standing partner networks.

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As a matter of fact, vendors are also planning to penetrate new untapped markets in emerging economies to enhance their global presence. Recently, in January 2020, the U.S. based digital merchandising and retail analytics firm, First Insights Inc., diversified its technology platform by introducing the Voice of Customer Analytics.

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