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The future of advertising showcased at Cannes Lions

05-10-2007 12:20 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: BLIP Systems

The opportunities of Location Based Mobile Marketing will be showcased by the Mobile Marketing experts, BLIP Systems and N’volve, from Denmark, at the prestigious Cannes Lions International Advertising Festival in June.

This year the prestigious Cannes Lions Festival will showcase a unique workshop about Mobile Marketing, taking today’s most powerful communication tool and turning it into tomorrow’s most powerful advertising media.

The workshop, which will take place on Friday the 22nd of June at 2-4pm, will be the first of its kind. Besides showcasing involving Mobile Marketing solutions from around the world the workshop will include full demonstrations of Location Based mobile marketing in a live environment with real-time results and data stats.

The Mobile Marketing Association predicts that 89% of Major Brands are planning to Market via Mobile Phones by 2008, as well as more than half of brands are planning to spend up to 25% of their marketing budget on mobile marketing. Therefore BLIP Systems and N’volve have good reason to believe that Mobile Marketing is the future of advertising.

BLIP Systems and N’volve will present an overview of how to use the mobile phone as a media and how to provide the greatest user experience. Display a communication that is instant, personal, permission-based and maybe even dependent on your actual location. They will also include presentations of brand case studies within Bluetooth proximity marketing, SMS, MMS messaging and GPRS/WAP in the workshop.

In addition to presenting at the Content Showcase, BLIP Systems and N’Volve will also be taking part in the international exhibition surrounding the events of the week. They can be found at Content Showcase Stand 10.10, where they will be sending out a unique Cannes Lions Mobile Service which will include all relevant festival information, for instance the short listings and a ‘latest announcement’ section.

About BLIP Systems and N’volve.

The companies are 2 independent, privately held companies.

N’volve is a network based communication agency, which focuses on mobile marketing concepts. Development and implementation are key words with their strategy. N’volve creates, amongst other things, mobsite applications, which emphasises on providing a user-friendly and involving branded experience.
www.mob-site.com, www.nvolve.dk

BLIP Systems was founded in 2003 as a management buy-out from Ericsson. They are the most innovative technology provider within mobile marketing and operate solely through a worldwide partner structure with partner installations in for instance: Australia, South Africa, England, Germany and Denmark.
www.blipsystems.com

N’volve is a partner of BLIP Systems and together they have already seen a number of highly innovative and involving installations in Scandinavia.

Mette Nielsen, Marketing,
BLIP Systems, Haekken2, 9310 Vodskov, Denmark
mette.nielsen@blipsystems.com or Ph. +459825 8200 / Mob. +454038 0108

Jan Kyhnau, Co-founder, N’volve,
jan@nvolve.dk or Ph. +45 7242 1850 / Mob. +45 2216 9700

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