Over-the-top (OTT) Market Insights 2020: Explore Growth Factors, Competitive Analysis of Key Industry Players such as Netflix, Amazon Web Services, Google, Hulu, Facebook, Apple Inc., Rakuten Inc., Telstra, Tencent Holdings Ltd., and Microsoft
According to the report, the global over-the-top (OTT) market was pegged at $97.43 billion in 2017 and is projected to reach $332.52 billion by 2025, registering a CAGR of 16.7% during the forecast period.
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Rise in demand for OTT and SVoD in the emerging countries, expansion in variety of contents, increased in demand of live streaming channels, and advancements in OTT technology have boosted the growth of the global OTT market. However, lack of data network infrastructure and latency issues hamper the market growth.
The solution segment held the largest share in 2017, contributing more than three-fifths of the market, owing to growing demand for innovative OTT solutions for media sharing by the consumers. However, the services segment is projected to register the fastest CAGR of 18.3% during the forecast period, owing to increase in the adoption of services among end users, as they ensure effective functioning of software and platforms throughout the process.
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The smartphones segment dominated the market in 2017 in terms of revenue, contributing nearly one-third of the total market, owing to rising use of smartphones to stream OTT services and growing market for larger screen smartphones in the developing countries. Moreover, the segment is projected to manifest the fastest CAGR of 20.0% during the study period. The report includes an in-depth analysis of the other segments such as smart TV's, laptops desktops and tablets, gaming consoles, set-top box, and others.
The video segment is expected to portray the fastest CAGR 18.3% during the forecast period, owing to progressive rollout of new technologies that lead to more video consumption. Moreover, the segment held the largest share in 2017, contributing more than one-third of the total market share. The report includes an analysis of the other segments such as audio/VoIP, games, communication, and others.
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The market across the Asia-Pacific region is estimated to register the fastest CAGR of 20.8% during the forecast period, as telecommunication provider in the region has started bundling OTT services along with their data plans. However, the market across the North America region held the largest share in 2017, accounting for more than half of the market share. The report also includes analysis of the market across Europe and LAMEA.
Key questions answered in Over-the-top (OTT) Market research study:
o What is the market growth rate of Over-the-top (OTT) Market from 2020-2027?
o What will be the global market size of the market from 2020 to 2027?
o Who are the leading global players in the Over-the-top (OTT) Market?
o What are the current trends and predicted trends?
o What are the challenges faced in the Over-the-top (OTT) Market?
o Which will be the niches at which players profiling with thorough plans, financials, and also recent advancements should set a presence?
o Which will be the anticipated growth rates for your own Over-the-top (OTT) Market economy altogether and also for every segment inside?
o Which will be the Over-the-top (OTT) Market application and types and forecast accompanied closely by producers?
o What are the conclusions of the Over-the-top (OTT) Market report?
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