Press release
Miebach designs Global Distribution Center for Barry Callebaut
Lokeren/Belgium, 02 April 2020.Barry Callebaut, the world's largest manufacturer of cocoa and chocolate products, intends to centralize its global logistics activities in Lokeren, Belgium in a 60,000 m? facility. The plans for the new distribution center for Barry Callebaut have already been recognized with the Foreign Investment Trophy, as the best foreign investment in Flanders. The Belgium real estate investor WDP will develop this unique, logistics warehouse site together with a strong network of partners, including Miebach Consulting.
Miebach Consulting supported Barry Callebaut from strategy to implementation: first with a feasibility and make-or-buy study in order to evaluate the best option for the company's centralization plans, followed by developing the design of the new distribution center, supporting the tender phase and investor selection. Now Miebach is supporting the implementation phase. Completion is planned for the summer of 2021.
The new logistics complex will be fully on par with Barry Callebaut's ambitious "Forever Chocolate" sustainability strategy - it will be built with the highest standards for sustainable developments, it will be energy-neutral and consist of the latest logistics technology including a completely automated high bay warehouse with 40 meters in height.
By centralizing the storage of all packaged chocolate, the efficiency of the flow of goods will be optimized. The new warehouse will be fully equipped with, amongst others, solar panels, geothermal energy, charging stations for electric vehicles and facilities for cyclists. In addition, it will also have a direct connection to the port of Antwerp for global distribution.
Masha Vis-Mertens, VP Operations and Supply Chain Organization at Barry Callebaut, says, "this award recognizes the hard work put in by the entire project team and the unique partnership we have with our partners, WDP and the city of Lokeren. The warehouse will allow us to make our operations more efficient and improve our service. From the distribution center in Lokeren we
will be able to stock our packaged products and have them shipped across the world. In other words, it is our window to the future and through it, we will continue to share our passion and expertise for Belgian chocolate with the rest of the world."
Marc Meuleman, Managing Director of Miebach Consulting Benelux adds, "Excellence in Logistics is a competitive advantage and an enabler for realizing strategic targets. For this, the new distribution center will be one key ingredient and is designed to meet the requirements for additional volume growth. All processes are set-up to perfectly match the demands of Barry Callebaut's customers, enabling high service levels and highest efficiency and quality in worldwide delivery".
Miebach Consulting GmbH
Wiebke Tillmanns
Untermainanlage 6
60329 Frankfurt am Main
Tel: +49 69 273992-0
E-Mail: tillmanns@miebach.com
About Miebach Consulting
Miebach Consulting offers international supply chain consulting and engineering services in production and logistics in 24 offices worldwide. Our customers are medium-sized companies as well as corporate groups who want to improve and expand their competitive position with innovative logistics solutions. With over 370 employees and more than 10,000 successful international projects, we are one of the leading international consulting firms for logistics and supply chain management. For 47 years we have been supporting our customers with what we stand for: Supply Chain Excellence.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Miebach designs Global Distribution Center for Barry Callebaut here
News-ID: 1997191 • Views: …
More Releases from Miebach Consulting GmbH

Miebach Recognized in Forbes Ranking "World's Best Management Consulting Firms 2 …
Frankfurt, August 28, 2025. Miebach has once again been recognized by Forbes and Statista as one of the world's top management consultancies, this year in the category "Consumer Goods & Retail."
The renewed recognition underscores Miebach's ability to turn complex supply chain and logistics challenges into innovative, future-ready strategies that deliver measurable value for clients.
Consulting that provides direction and unlocks opportunities
In times of geopolitical change, economic uncertainty, and disruptive technologies, companies…

Christian Wibbe Takes the Helm at Miebach's Berlin Office
Berlin, February 12, 2025. Since January 2025, Christian Wibbe is leading the Berlin office of Miebach Consulting GmbH. He steps into the role following Dr. Wolfram Süssenguth's well-earned retirement after years of shaping Miebach's success as COO of Miebach Germany and Head of the Berlin office.
With thriving locations in Frankfurt, Munich, and Berlin and a culture that is based on collaboration and growth, Miebach is looking ahead with confidence. At…

Leadership Transition at Miebach Consulting Germany
Leadership Transition at Miebach Consulting Germany: Frank Sonnefeld Appointed COO, Succeeding Dr. Wolfram Süssenguth
Frankfurt am Main, December 18, 2024. After more than 30 years of leadership and driving business growth, Dr. Wolfram Süssenguth, COO of Miebach Consulting Germany, is set to retire at the end of this year. The reins will be passed to Frank Sonnefeld, who brings a wealth of expertise to the position. Additionally, Julian Maasmann will step…
Miebach Delphi Study Addresses Critical Questions about the Future of Logistics …
Frankfurt am Main, April 25, 2024. Miebach, the global integrated supply chain partner, addresses critical questions about the future of logistics and supply chain, derived from a qualitative Delphi study with 30 experts from diverse geographical regions.
Through interviews and in-depth discussions, the study delves into the multifaceted challenges and opportunities facing the logistics and supply chain industry, emphasizing the pivotal roles of technology, human collaboration, and sustainability in shaping…
More Releases for Barry
Retail Chocolate Market Worth Observing Growth | Hershey, Nestle, Barry Callebau …
Advance Market Analytics published a new research publication on "Retail Chocolate Market Insights, to 2030" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Retail Chocolate market was mainly driven by the increasing R&D spending across the world.
Get Free Exclusive PDF Sample Copy of…
Watermark Designs and Barry Goralnick Introduce The James Collection
Brooklyn, NY - Watermark Designs, the Brooklyn-based manufacturers and designers of faucets, fixtures and accessories for residential and commercial properties has teamed up with renowned architect, interior designer and product designer Barry Goralnick on a bathroom collection that elevates the industrial trend by adding a level of sophistication and luxury. The new collection, according to Barry Goralnick, is the "definition of my signature statement, Blended Modern ™." With its nod…
Chocolate Market Is Booming Worldwide | Barry Callebaut, Cargill, Nestle, Mars
Advance Market Analytics published a new research publication on "Chocolate Market Insights, to 2027" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Chocolate market was mainly driven by the increasing R&D spending across the world.
Get Free Exclusive PDF Sample Copy of This Research…
Koziak Joins Barry Communications as Controller
WORCESTER, Mass., September 1 2011 – Barry Communications announced today that Marina Koziak of Webster has been named to the position of Controller.
Her professional background includes several years of managerial experience in financial administration. Most recently, she served as Director of Finance for Page After Page in Shrewsbury. Before that, she was the Manager of Financial Reporting for Worcester Controls/McCanna in Marlborough and Controller at Palmer Foundry, Inc.…
Barry Communications Names Cohen Chief Technology Officer
WORCESTER, Mass., July 28, 2011 – Barry Communications announced today that Randall S. Cohen of Framingham has been appointed to the position of Chief Technology Officer.
As Chief Technology Officer, Cohen will be responsible for planning and implementing all technology initiatives for Barry Communications.
Cohen previous was President and owner of Griffin Business Solutions of Framingham, an independent communications consulting firm, and as Information Technology Manager for Advocates for Human Potential, Inc.…
Potter Barry Weiss of Hummingbird Pottery Joins Wisconsinmade.com
Wisconsinmade.com, an e-commerce gourmet food and gift store, is excited to welcome artist/potter Barry Weiss, of Eau Claire, Wisconsin into its growing family of Wisconsin artisans. Wisconsinmade.com carefully selects only the finest-quality products made in Wisconsin and offers them for sale on the Internet. "Barry epitomizes the true artist," said Linda Remeschatis, owner of Wisconsinmade.com, "His mastery of the technical details of his art enables him to transpose his most…