Press release
Innovative U.S. art director comes up with novel approach to promote new book
Washington, DC, May 4, 2007—When the first shipment of Andy Hines’ new book, Thinking about the Future, rolled into Social Technologies headquarters in Washington, DC, creative director Daniel Klein was inspired.“We were anticipating the arrival of the book for months, and as soon as I saw the finished product it dawned on me that we needed to create something to celebrate it being published—something that we could give away to all of our customers,” Klein said.
He immediately knew what to do. Klein asked fellow Social Technologies’ designer and illustrator Sait Yilmaz to create artwork for a series of Cityscape bookmarks to highlight each of the cities where Social Technologies has a presence. “Our global expansion seemed like the perfect hook for the project,” Klein said.
View the bookmarks: http://www.flickr.com/photos/soctech/447500448/, which includes Yilmaz’s illustrations of:
Washington, DC—Social Technologies’ headquarters in Dupont Circle, the heart of Washington, allows direct access to the city’s rich trove of business, government, and research resources.
London, England—A global finance, business, and cultural capital, London is Social Technologies’ base for serving the European market and monitoring the leading edge of cultural and technological change in Europe.
Shanghai, China—Situated in the fastest-changing country in the world, Shanghai is Social Technologies’ observation post for exploring the futures of Shanghai, China, and East Asia.
Hyderabad, India—The energy and talent of India’s second Silicon Valley are centered in Hyderabad, home to Social Technologies’ technology partner.
Tel Aviv, Israel—One of the most diverse and progressive cultural centers in the Middle East, Tel Aviv is home to the region‘s sharpest creative minds, including Futures Studio [starting this Fall]—Social Technologies’ creative department.
Receive a free set of bookmarks when you order your copy of Thinking about the Future (US$19.99).
Social Technologies is an international research and consulting firm specializing in the integration of foresight, strategy, and innovation. Headquartered in Washington, DC, Social Technologies has offices in London and Shanghai, and a client list that includes Global 1,000 corporations, government agencies, and major nonprofits, as well as a global network of analysts and consultants.
Social Technologies LLC
1776 Massachusetts Avenue, suite 815
Washington, DC 20036
Contact: Hope Katz Gibbs, leader corporate communications
hope.gibbs@socialtechnologies.com
202 223-2801 x210
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